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Using data to make better decisions is a no-brainer. In theory, technology can help you get the right info at your fingertips, enabling you to make better decisions and dominate your space. But putting that into practice is more difficult than you might think. Most marketers live in a world of data overload in which available information is simply overwhelming.
The concept of content marketing makes a ton of sense: write great content for your site, get found, and generate sales. There’s just one problem: Most marketing departments aren’t set up to produce great content. Most aren’t staffed with skilled writers, infographic producers or videographers.
While walking out of the Southwest terminal at Dallas Love Field Airport the other morning, I saw a magazine cover that caught my eye. It read “How To Deal With Burnout.” I immediately wanted to read it. I’ve gone through phases in my career where I’ve been burned out; where I’ve felt anxious and depressed and lacked the motivation to do anything about it.
Four years ago, I saw something that changed my professional trajectory. My team built a marketing dashboard for a Fortune 50 company. The platform integrated 13 data sources into a data warehouse while supporting 26 different languages and thousands of users. One night, I decided to look at the usage logs, and I almost had a heart attack.
I've heard and used the colloquialism "TMI" (short for "Too Much Information") in social situations plenty of times — like when my sister wants me to watch a YouTube video of an operation she's about to have on her finger. But I had never heard "TMI" used in a business setting until last week, when a data analystused it in a presentation to the CMO of a major retailer to desc ...
One afternoon, I was sitting in the CEO's office a global agency when an urgent knock came from the door. The global account director was leading an emergency meeting with the agency's biggest client, and he was in a bind. The agency needed to retrofit a performance measurement plan for a $12 million marketing campaign that just wrapped up.