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Marketing automation software has become an integral part of today’s digital marketing department – whether for a small local business or a large enterprise. As digital marketing channels have evolved, so too have marketing automation platforms. Ironically, by automating certain marketing functions, it’s possible to create a more relevant, engaging, and personal experience for your prospects.
Marketing to consumers at the local level has always been challenging for large national brands — or for any organization — with multiple locations. Corporate managers want centralized control while combining brand consistency with geo-specific, local messaging. Imagine being the brand manager, checking addresses and phone numbers for hundreds of retail stores, or monitoring ...
Note: This is part of our Martech Landscape series, which will look at various marketing technology platforms over the coming months. For marketers, the term “analytics” now has many qualifiers, thanks to the rapid evolution of marketing technology. There are tools to measure social analytics, mobile analytics, descriptive analytics, web analytics, call analytics, real-time ...
Call analytics software measures and manages the inbound phone channel (including both landlines and mobile phones), from initially assigning call tracking numbers to measuring, monitoring, analyzing, and reporting the resulting caller data. Enterprise call analytics platforms provide call tracking, recording, routing, and attribution tools to enable these functions.