claire vignon

  • A/B testing during the holidays: Risks and rewards

    Are you considering running A/B tests this holiday season? Testing during the holidays may seem like a good idea — after all, the spike in traffic can help complete a test quickly — but it’s important to understand how the results might be skewed. Consumer behavior is different during the holidays: their sense of urgency is higher, or they may be more concerned with factors l ...

    WiderFunnel- 11 readers -
  • Checkout Funnel: Is the Shortest Path Always Best?

    Not optimizing your checkout funnel could be costing you millions. I’ve helped a lot of companies optimize their e-commerce websites and mobile apps checkout funnels. My clients often have questions like: How many pages, steps, or even minutes, does a user take to get from decision to purchase? What are best practices to increase conversions and revenue? Should the numb ...

    WiderFunnel- 9 readers -
  • Why Retailers Should Stop Copying Amazon.com

    Amazon.com is a popular reference in the e-commerce industry, and for a good reason. Amazon tests every change on its site and never settles for anything less than high converting design and UX. I love Amazon for driving awareness and curiosity around A/B testing. However, I’m sometimes frustrated when Amazon lures my clients into thinking that everything it does should be imp ...

    WiderFunnel- 8 readers -