Clare Mcdermott

  • Must-Know Topics, Companies, and People for 2016 [CCO Recap]

    For all of us at CCO magazine, 2016 felt like the year when content marketing truly grew up. The year marketers transformed from dabblers – warily testing new channels and tactics – to confident practitioners focused on quality over quantity. Our magazine focuses on the topics that will push marketers to become better: more efficient, more creative, more ambitious, and even more fulfilled.

    Clare Mcdermott/ Content Marketing Institute- 27 readers -
  • What is Content Intelligence?

    Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. CCO: The subject of content intelligence spans many areas; when you describe it to marketers, how do you ensure that it’s not just understandable, but also relevant? Koene: You’re dead on.

    Clare Mcdermott/ Content Marketing Institutein Content- 17 readers -
  • Why a Washington Post Editor Left to Work With Starbucks

    Starbucks recently partnered with award-winning journalist Rajiv Chandrasekaran from The Washington Post to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting new time for long-form storytelling. Can brands pull it off gracefully? Will consumers accept it? Rajiv Chandrasekaran worked as a staff writer and editor ...

    Clare Mcdermott/ Content Marketing Institute- 18 readers -
  • 19 CCO Articles in 2014 That Every Marketer Should Read

    Over the last 12 months, CCO magazine doubled down on content marketing strategy for executives. While we still publish some how-to, tactical information, we are more focused on publishing content that helps marketers refine their existing systems, and prepare for future disruptions. Picking my favorite articles from 2014 is a little like asking me to choose my favorite child, but I did it.

    Clare Mcdermott/ Content Marketing Institutein Social- 20 readers -