clark boyd

  • How to use Google Trends for SEO

    Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static resource, updated only on an infrequent basis with fresh data. Over time, the power of this service has been tapped in new and enlightening ways.

    Search Engine Watchin SEO Google How To's- 10 readers -
  • Highlights from TechSEO Boost: The key trends in technical SEO

    Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines.

    Search Engine Watch- 16 readers -
  • How to hire the right SEO agency

    Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select ...

    Search Engine Watch- 15 readers -
  • Google Shopping: What do marketers need to know about the latest updates?

    In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do marketers need to know, and will these new products be enough to take market share back from Amazon? Google has announced a variety ...

    Search Engine Watchin Google- 7 readers -
  • Google AdWords: The Beginner’s Guide

    Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get an AdWords account up and running, and set for success. The digital marketing industry has grown in tandem with Google AdWords, to the e ...

    Search Engine Watchin Affiliate Paid Search Google- 13 readers -
  • Share17 Chicago: The key themes and trends

    Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. Share17 provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on.

    Search Engine Watch- 12 readers -
  • What is HTTP/2 and how does it benefit SEO?

    The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade.

    Search Engine Watchin SEO How To's- 11 readers -
  • The 5 best tools to develop a mobile-first SEO strategy

    Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy? While we await the launch of Google’s mobile-first index, search marketers are aiming to capitalize on the growing quantity ...

    Search Engine Watchin Paid Search SEO Mobile- 14 readers -
  • How does Bing’s voice search compare to Google’s?

    Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech recognition task.

    Search Engine Watchin How To's- 19 readers -
  • What is Google Stamp and what will it mean for marketers?

    Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? Early in August, news leaked via the Wall Street Journal that Google ...

    Search Engine Watchin Social Google- 16 readers -
  • Google Search Console: What the latest updates mean for marketers

    Google Search Console has long been a go-to platform for SEOs on a daily basis. It provides invaluable insight into how people are finding our websites, but also allows us to monitor and resolve any issues Google is having in accessing our content. Originally known as Google Webmaster Tools, Search Console has benefited from some significant upgrades over the past decade.

    Search Engine Watchin Google- 18 readers -
  • What does Web 3.0 mean for search?

    The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices that communicate with each other. The experience of using the Internet is therefore markedly different to what it was 10 years ago.

    Search Engine Watch- 25 readers -
  • Google Analytics: Misunderstandings that hold marketers back

    Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has offered the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has helped shape the language we use daily.

    Search Engine Watch- 14 readers -
  • The best SEO influencers and resources to follow

    More than any other digital marketing discipline, SEO is a game of opinions. There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate. Given how profitable SEO can be when done well, the industry has spawned a vast array of influencers, dispensing morsels of invaluable insight that businesses can apply to their own strategies.

    Search Engine Watch- 21 readers -
  • The 15 best Google Chrome extensions for SEO

    Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It can be dauntingly customizable, in fact.

    Search Engine Watchin SEO Google- 20 readers -