clark boyd

  • Can Google get users on board with “shortcuts in search”?

    Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information on dozens of topics, including sports, restaurants, local amenities, and entertainment.

    Search Engine Watchin Paid Search Google- 14 readers -
  • Emoji appear in Google AdWords ads titles

    Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although prior instances of emoji in AdWords seemed to be caused by a loophole that allowed certain character combinations to pass through Google checks.

    Search Engine Watchin Social Paid Search Google- 15 readers -
  • How will Google’s new ‘Ad’ label impact marketers?

    Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally. This white label with green text and a green outline will replace the green label that was launched in June 2016. The instant reaction to this is that the new labels fit in quite seamlessly with the rest of the paid placement, perhaps c ...

    Search Engine Watchin Paid Search How To's- 18 readers -
  • How do the recent updates to Google Data Studio benefit marketers?

    In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts. So what is Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers? Data Studio: A brief ...

    Search Engine Watchin Google How To's- 12 readers -
  • Google Optimize and Session Quality Score: a brief guide

    Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score. Optimize: what is it? Optimize 360 was launched as an enterprise-level product in March this year, and is essentially a landing page testing tool that allows site owners to test p ...

    Search Engine Watchin Google- 14 readers -