clark boyd

  • How do the recent updates to Google Data Studio benefit marketers?

    In a slew of recent posts on their Analytics blog, Google has announced the removal of the 5 report limit in Data Studio in the US, integration with Search Console, and most recently, enhanced support for AdWords MCC accounts. So what is Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers? Data Studio: A brief ...

    Search Engine Watchin Google How To's- 12 readers -
  • Google Optimize and Session Quality Score: a brief guide

    Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score. Optimize: what is it? Optimize 360 was launched as an enterprise-level product in March this year, and is essentially a landing page testing tool that allows site owners to test p ...

    Search Engine Watchin Google- 14 readers -