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Gmail Ads (formerly known as Gmail Sponsored Promotions) just got a facelift! What kind of improvements did Gmail Ads get, you ask? The biggest changes here are: No more logos Less real estate Little yellow “Ad” logo White background Here's what Gmail ads looked like before the design change: And here's the after: Let’s break this down… The Good Here's what I like about the new G.
With Google AdWords it’s always like an Easter Egg Hunt. You just find new goodies popping up everywhere. So what is it this month? It’s a whole new campaign type called a Universal App Campaign. What’s that!? It’s not search, it’s not display, and it’s not video – it’s all of the above, and only for apps...
Google is once again increasing real estate for advertisers on the SERP: They’ve officially released a new ad extension called Structured Snippets, which was recently in Beta and has now started to show up in the AdWords UI. (Previously, Google had released Dynamic Structured Snippets, which were automatically added to your ad based on your site's content categories, but this v ...