colin parker

  • Content Strategy as Competitive Advantage

    One of the fundamental concepts of formal business strategy is how to create sustained competitive advantage. Today, we wanted to look at how that relates to content strategy and content marketing. My hope after you read this post: You think really, really hard before you take shortcuts on your content.

    Portent, Incin Content- 18 readers -
  • Shopify SEO in Six Simple Steps

    First order of business, this is a pretty long post on Shopify SEO best practices. Here’s what you’re gonna get. Contents Shopify SEO Basics Introduction Shopify URLs Shopify Title Tags Meta Description Image Alt Navigation 301 Redirects Wrap up Shopify SEO Basics Warning: This is not a full-bore Shopify tutorial, this is a deep walkthrough of the SEO ...

    Portent, Incin SEO- 15 readers -
  • Mixed Emotions – Facebook grapples with the art of surfacing sentiment

    Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. I’m going to go out on a limb on one: whoever does the best job of quantifiably surfacing sentiment from users across digital mediums will win. And by “win,” I mean like everything. The new car, the camper-trailer, the jet-skis, naming rights to the next planet…everything.

    Portent, Inc- 15 readers -
  • How to set a PPC budget – 101

    “What should my PPC budget be?” How to set a PPC budget is one of those questions I get asked on an extremely regular basis as we start working with new businesses. So much so that I thought it’d be a good time to put the “quick” answer out for general consumption. Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketin ...

    Portent, Incin Paid Search How To's- 21 readers -
  • Happy Pi Day from your Friends at Portent Interactive

    MMM. Piiiii. It’s just a few hours till the annual Pi Day celebration at the Portent Interactive offices. About 3.14 hours if you’re into the whole brevity thing. Somewhere, my cardiologist is yelling at this monitor. One can only assume there’s no better way to spend an afternoon as a highly paid medical professional than reading a rambling diatribe about digital marketing.

    Portent, Inc- 3 readers -
  • Mobile & App Content Will Rank Higher. Shenanigans Likely.

    I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic search results. Commence the obligatory avalanche of one-star apps.

    Portent, Incin Content- 1 readers -