colin zalewski

  • Where it Goes: The Story of Your Content

    The Northern California coast is a beautiful place. Setting course from our home in Sacramento, my wife and I made the two hour drive to the Highway 1 junction just north of San Francisco. We wound along the the scenic two lane road, one hairpin turn after another, her eyes staring straight ahead to avoid car sickness. I once told her my dream home would be a small farm on the beach.

    Simply Measuredin Social Content- 19 readers -
  • Sell More This Holiday Season: A Note to eCommerce Marketers

    You’ve spent weeks whiteboarding, drawing up the campaign that will make this holiday season the biggest online sales boom your company’s ever seen. You’ve got it all lined up – the creative is done, the ads are loaded, the social posts and emails are scheduled, the landing pages are ready to go live – it’s all set just right.

    Simply Measuredin Social- 16 readers -
  • Social Attribution: Because Web Analytics Is the Wrong Tool for the Job

    Before I start, you should know this story starts out sounding like a brag, but stick with me: justice is served. Every year since 1973, Bellingham Washington holds the Ski to Sea race on Memorial Day weekend. Hundreds of teams and thousands of participants race from the glacier on Mt. Baker to the frigid waters of Puget Sound.

    Simply Measuredin Social- 15 readers -
  • What a Social API Does (And How It Makes Your Life Easier)

    Awesome Things That a Social API Enables Download Moving to a new city has taught me a lot of things — for instance, I need to find a better way to explain my job. I’m facing a challenge I rarely experienced living in a tech-centric city like Seattle. In Sacramento, many people work in the medical and government sectors.

    Simply Measuredin Social How To's- 11 readers -