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Here’s the real question: How do I create content with a purpose? We talk about the funnel a lot on the Simply Measured blog. Why? Because it is the common concept that binds all marketers together. Even if you’re one of those people that insists, “The buyer’s journey isn’t linear, so the funnel doesn’t work,” you’re basically just saying people bounce from one area of the funnel to another.
Unlike most teenagers, I took Driver’s Ed seriously. And it paid off. Here’s my resume: Never been pulled over. Successfully parallel parked the first try on my driver’s license exam. Drove for ten days in Costa Rica with zero fatalities. There’s one thing I’ve never applied from the Sears Driving School curriculum—the circle check.
You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web? Here’s Why Let me tell you about the person who taught me the best digital marketing lesson I’ve ever received. For starters, he doesn’t know I’m writing about him, so let’s just call him Ryan.
Last year we talked a lot about the “de-siloization” of social. Stop doing social in a silo. Go make a friend on the email/display/search/SEO/web/personalization/video/some other team. I’ve been amazed and impressed at how any social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. Many of them have succeeded.
As I’ve shared before, I’ve come to enjoy working from a coffee shop near my house. As a remote employee, I require some daily human interaction to remain sanity. My goal is to become the Norm of this coffee shop. Aim high, kids. One of the best parts about this spot is its location. It’s on the corner of the busiest intersection in the neighborhood and everyone passes through.
If you work in marketing, you’ve undoubtedly participated in/endured at least one drawn-out planning session. Here’s how it usually goes: Sometime in the post-Thanksgiving to mid-December timeframe, somebody on your team reads a guide titled: How to Craft a Winning Plan for . Hey, it might have even been from Simply Measured.
Kale on its own tastes bad. In fact, kale not on its own usually tastes bad. Nobody has ever eaten anything, then when asked, “Do you like it?”, responded with, “It’s good, but I wish it was a little more kale-y.” We choke it down because it’s healthy. We tolerate kale. 2017 Digital Marketing Predictions From the Experts Download Coffee shops have become one of my favorite places to work.
The Northern California coast is a beautiful place. Setting course from our home in Sacramento, my wife and I made the two hour drive to the Highway 1 junction just north of San Francisco. We wound along the the scenic two lane road, one hairpin turn after another, her eyes staring straight ahead to avoid car sickness. I once told her my dream home would be a small farm on the beach.
You’ve spent weeks whiteboarding, drawing up the campaign that will make this holiday season the biggest online sales boom your company’s ever seen. You’ve got it all lined up – the creative is done, the ads are loaded, the social posts and emails are scheduled, the landing pages are ready to go live – it’s all set just right.
Before I start, you should know this story starts out sounding like a brag, but stick with me: justice is served. Every year since 1973, Bellingham Washington holds the Ski to Sea race on Memorial Day weekend. Hundreds of teams and thousands of participants race from the glacier on Mt. Baker to the frigid waters of Puget Sound.
It was a warm spring day in downtown Dallas. Hands were being shook, business cards were being exchanged, and the impressive line-up of speakers were parading through at the usual clip. I was representing Simply Measured as a sponsor at a conference in Dallas. The conference was invite-only and consisted of Directors, VPs, and members of the C-suite from some of the world’s biggest companies.
Awesome Things That a Social API Enables Download Moving to a new city has taught me a lot of things — for instance, I need to find a better way to explain my job. I’m facing a challenge I rarely experienced living in a tech-centric city like Seattle. In Sacramento, many people work in the medical and government sectors.