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The sharing economy has arrived in a very big way, and right now, Uber is the most visible name in the car sharing market. But to what degree is Uber in charge of its own message on YouTube? Well, it turns out that like many brands on YouTube and social media, Uber the company is one of many voices in the conversation.
With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. They have long used videos to build awareness for their app outside the App Store, but to woo potential users inside the store, their medium has been simple text and static screenshots. Apple is changing all that with the launch of iOS 8.
Blogging and vlogging are very effective strategies for brands and individuals who want to generate the maximum amount of traffic for their websites. Be it amateur blog owners, beauty gurus on YouTube, or experienced professionals in the field of social media marketing – everyone is trying their hand at promoting their businesses, or promoting themselves through the two mediums.
Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? Well, they did it by creating innovative products and then marketing them in a ...
Originally meant as a way to bring the public to the handful of wineries that existed in Livermore 33 years ago, the annual Livermore Harvest Wine Festival has undergone changes almost yearly. For 2014, it was reduced to a single day, and the buses were eliminated. This certainly reduced the giant hordes of people walking along Tesla, and there were significantly fewer groups o ...
So many businesses seem to view video content as a luxury item, one that typically will cost thousands of dollars and doesn’t provide any measurable return of investment. As a result of this thinking, many businesses tend to often put video on their future to-do lists, noting it as something to invest in when they have a larger budget to work with. This doesn’t have to be the case though.
Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of the disease Amyotrophic Lateral Sclerosis (ALS). But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge – advertisers also got in on the act.
It is always a good idea to keep an eye on your credit score and credit report. I have been been doing my homework in this area, and I am thrilled to report that my credit score has risen dramatically due to some simple efforts I made. Here’s what was holding me back. I’m pretty conscientious when it comes to paying my bills on time. But a year ago my wife and I moved to a new city.
Santa Clara Valley Wine Trail: A Sip of History by Laura Ness The Santa Clara Valley Wine Trail is officially open for business and you’re invited to explore it any time you are in need of some fine wine, poured in unpretentious settings, often by humble winemakers who still believe in doing things by hand.
Last fall saw releases of longtime video game rivals Call of Duty and Battlefield. Specifically, the versions were "Call of Duty: Ghosts" and "Battlefield 4." On Nov. 4 of this year, Activision will release "Call of Duty: Advanced Warfare," and on March 31, 2015 we'll see EA's "Battlefield Hardline." Call of Duty fans and Battlefield fans can debate forever about which game is better and why.
Not too far off in the future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018, up from 66% in 2013. This number can only be expected to increase, as online video users are expected to double—reaching 1.5 billion by 2016.
In the past few weeks, Google has been rolling out the new version of the Play Store to its Android users. It promised us a consistent new design with their new , and we've seen updates to many design features in Googles Docs, Sheets, Slides and more. As for , the buttons are bigger, the stats (ratings, recommendations and more) are much more visually appealing, there are n ...
TechSmith is a pretty small business (around 300 employees), and we develop software. You probably haven't heard of the company, but you may have heard of Snagit and Camtasia, both products we make. We're not an agency or a YouTube Creator, but a brand. Compared to Mountain Dew, Oracle, Dove, Geico, or to a lot of companies highlighted at the ReelSEO Summit, we're tiny.
Santa Clara Valley’s 20-plus wineries will soon benefit from the visibility of a new signage program directing visitors throughout one of the state’s oldest viticultural regions. Earlier this year, the Santa Clara County Board of Supervisors voted unanimously to adopt the Santa Clara Valley Wine Trail Route.
Wines of Danger: Sabrine Rodems Keeps Some Wicked Company Starting your own wine brand is a bit like diving full clothed and blindfolded into a pool of unknown depth. It’s not just scary, it’s incredibly risky, even if you already sort of know what you’re doing. Ask Sabrine Rodems (Wrath, San Saba) what it’s like to start your own small, independent wine brand, and she will te ...
Cats everywhere are promising big changes for a taste of wet cat food. What will your ...
Mendocino: A Dragon With Two Tails by Laura Ness The Mendocino AVA is huge, more for its climactic variation than its total land area: Wine Institute figures indicate it spans 275,200 acres, encompassing ten distinct sub AVAs, with two more pending. The total area planted to vineyards is currently 17,000 acres: compare that to 40,000 acres for Monterey and 45,000 for Napa.
Thanks to smartphones, the average person today has the attention span of - oh look, a squirrel! Consumers' attention is fragmented across multiple screens and platforms, so marketers are in a kind of arms race to keep up, establishing footholds wherever they can. Vine, Twitter's 6-second video application, has proved enormously popular.
I admit I was a little apprehensive moving from the (relatively) secure agency world into the new wild west of digital—the MCN landscape. Only a few weeks into my role as Head of Integrated Marketing at Omnia Media Co., those fears had been put to rest and it was clear I was in store for some amazing creative challenges, a lot of hard work and a ton of fun along the way.
Content marketing isn't just for for big brand budgets. Small and medium sized businesses can also leverage it with well-planned video marketing campaigns that resonate with audiences, and help generate awareness and boost engagement. There are numerous examples of big companies using this tactic, but there are notable exceptions when it comes to smaller brands.