conversion optimisation

  • Why Responsive Display Ads Should be the Jewels in Your Paid Search Crown

    Google has recently released responsive display ads (RDAs) for everyone to use, which has opened up a new world of possibilities as far as advertisers are concerned. Those who regularly have to create different ads for desktop and mobile devices will benefit the most here, as responsive ads are designed to resize automatically depending on the screen size they’re being viewed o ...

    RocketMillin Affiliate Paid Search- 9 readers -
  • Nostalgia: The Marketing Phenomenon of Summer 2016…and Beyond?

    “Nostalgia – it’s delicate, but potent…in Greek, ‘nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone…it’s a time machine. It goes backwards and forwards. It takes us to a place where we ache to go again.” – Don Draper, Mad Men If there is one emotion that has encapsulated summer 2016 as it draws to a close, it is nostalgia.

    RocketMill- 7 readers -
  • The Principles of UX Choreography

    Principle 1: Feedback By demonstrating a result for a user’s input, users can instantly be told is progress is being made, if something has an error or even if it has been successfully selected. By incorporating movement, what used to appear at static elements come alive and seem to r ...

    RocketMill- 10 readers -
  • Adblockalypse Now! O2 announce another move towards ending the free web

    Last month (October 2015) I wrote about how the increasing use of AdBlockers to deal with a growing number of unwanted pop-up adverts may affect the way we access content on the web in the near future. Less than six weeks later, I am now reading about how O2 are looking at ways of introducing network-level ad blocking! According to Robert Franks, O2’s MD of Digital Commerce, t ...

    RocketMillin Display- 5 readers -
  • Is wearable tech the next big thing for marketers?

    Some might say wearable tech is already the next big thing, and looking at the figures that certainly seems to be the case. Approximately $350m was invested in wearable tech in Q2 2015[1] and in Western Europe there are approximately 19.5m wearable devices in circulation.[2] Currently the growth in wearable tech is being fuelled by smartwatches and fitness trackers, but the po ...

    RocketMill- 13 readers -
  • Is Data Killing Creativity?

    Measurefest is happening as you read this. It’s a gathering of digital marketers, where we can talk about the latest developments in measurement and analysis. The agenda will be packed with cool techniques for identifying, segmenting and reporting on the digital behaviours of customers and prospects.

    RocketMill- 5 readers -
  • Why not only designers should get excited about web font tech

    Web typography has progressed fantastically over recent years. With the support of OpenType features growing and responsive fonts being developed, we are able to produce beautiful sites which users can access from anywhere, on any device they wish. Recently, Nick Sherman talked at Ampersand Conference about a further exciting development in web typography that will help us all ...

    RocketMill- 5 readers -
  • Create Advocates by Thinking about Ecommerce Beyond the Cart

    You know that feeling – the skip in your step – when you’ve just made a purchase you’re excited about? For me, it was buying my first Macbook Pro. I left the Apple Store and couldn’t walk fast enough back to the train to head home, charge my new gizmo and get playing! The endorphin hit we receive in the act of shopping is well documented, and addictive.

    RocketMill- 8 readers -
  • Don’t Generate Traffic You Can’t Convert

    It started as a passing conversation while waiting for a kettle to boil. But I think we’ve discovered the digital marketing equivalent of the “chicken or the egg” quandary. What should you do first, generate new website visitors or ensure your current visitors are converting? After a bit of debate, we have come to a conclusion: Don’t generate traffic you can’t convert.

    RocketMill- 6 readers -
  • Doing Measurement Frameworks The Right Way

    What is a measurement framework? Not all metrics were created equal. While the number of pages viewed by users could be considered critically important for a publisher generating revenue from ad impressions, the very same metric is relatively meaningless for a lead generation website. Unless you can consistently pin down the numbers that matter to your business, it is easy to l ...

    RocketMillin Affiliate- 8 readers -