corey barnett

  • Removing duplicates in Yext: still a hands-on process

    A recent case study by Yext shows the impact of duplicate listings on local rankings in Google. Coordinated by local search expert Andrew Shotland, the core research evaluates Yext duplicate suppression for a national restaurant chain. I’m not here to dispute the research or results. Having consistent NAP (name, address and phone number) has long been regarded as a priority ...

    Search Engine Landin SEO- 23 readers -
  • 2 strategic opportunities for local service area businesses

    “There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.” The above is taken from a Google support page. However, as the following two techniques will highlight, a smart marketing strategy can improve local rankings and increase website leads.

    Search Engine Landin SEO Google- 22 readers -
  • Local SEO: Become the voice online for your market

    When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily about their products and services. Or worse, their blog is rarely updated, or it’s full of filler content that only serves to boost search rankings. Rarely does this approach translate into engaged visitors or traction on social media.

    Search Engine Landin SEO- 16 readers -