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It’s been two weeks since Penguin 4.0 was officially announced. Dr. Pete continues to report high Mozcast temperatures, and stories of recoveries are starting to spread across the net. Today I want to take a step back and share my thoughts about Penguin 4.0, as a marketer at a link building agency.
Communication is key to success in life. No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true in SEO and link building, where communication is vital to educating clients, gaining buy-in, executing campaigns, securing links, and presenting results.
What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an important metric to track, because without links your campaign is obviously failing. But links alone aren’t the goal. We don’t build links for the sake of links (or at least we shouldn’t), but rather because of what the links accomplish and what they represent.
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev, a Senior Quality Senior Strategist at Google, revealed links, content, and RankBrain as the top three most important ranking factors. This wasn’t surprising information (at least to SEOs), but it was an important confirmation.