cory collins

  • Seven simple rules for effective email communication and outreach

    Communication is key to success in life. No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true in SEO and link building, where communication is vital to educating clients, gaining buy-in, executing campaigns, securing links, and presenting results.

    Search Engine Watch- 19 readers -
  • What are the true goals of link building campaigns?

    What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an important metric to track, because without links your campaign is obviously failing. But links alone aren’t the goal. We don’t build links for the sake of links (or at least we shouldn’t), but rather because of what the links accomplish and what they represent.

    Search Engine Watch- 14 readers -
  • 2016 link building survey: five important takeaways

    Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev, a Senior Quality Senior Strategist at Google, revealed links, content, and RankBrain as the top three most important ranking factors. This wasn’t surprising information (at least to SEOs), but it was an important confirmation.

    Search Engine Watch- 35 readers -