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There is no perfect formula to keep customers interested in your email marketing. However, there are some tactics and ideas you ...
Radio buttons — what are they, and how do marketers use them? Well, like most marketing tactics, it’s something you’ve seen everywhere but simply might not have known the name for. A radio button can be used in any form where you need people to make choices, like a survey, newsletter sign-up or a lead generation form.
This year at MarketingSherpa Summit, we interviewed Jonathan Levey, Senior Digital Marketing Manager, Flexjet, about the company's journey developing an ...
Lightboxes are controversial. It’s a website element that is basically the “West Side Story” of marketing — you’re either for them or against them. Sides are chosen, co-workers torn apart. We went through this ourselves at MarketingSherpa. Hopefully, you noticed but were not incredibly annoyed that we feature a lightbox on our site.
Pogo sticking is, sadly, not all fun and games. In fact, for marketers it’s one of the most annoying scourges of the search engine marketing world. Essentially, pogo sticking is when a user searches, clicks on a result, and almost immediately (within five seconds) clicks back to the search result page.
Habits are strong, and the biggest part of their hold over us is that we don’t often realize them. Sometimes, our worst habits need to be pointed out in order for us to summon up the will to actually change them. Email marketers have a lot of these small habits that have built up over the years.
Link juice is a valuable commodity in the search engine optimization world — and it doesn’t come easy. It’s a strategy game that gets more out of less and rewards marketers who prioritize value. For the uninitiated, link juice is marketing jargon that is used to explain the power (i.e., relevance) that external links can give to another webpage.
“DLT is a value-added reseller. We work with the public sector, pairing some of the leading technologies and software solutions in the industry and helping to deliver those into the public sector,” said Tom Mahoney, Director, Marketing Operations, DLT. The company helps to eliminate the obstacles to getting cutting-edge products and services into the hands of the governmen ...
Janine Silva, Director of Email Marketing and Integrated Marketing, Investopedia, used the term, taxonomy, many times as she described her teams behavioral marketing efforts in a recent case study. It made me realize that even with asmany marketers as Ive spoken to and interviewed, this term marked a gap in my knowledge.
It’s almost unusual these days to make a purchase before quickly checking online to look at stars, comments and blogger reviews. A whole industry has sprung up out of our consumer need for secondary validation before each swipe of our credit card or “Confirm Purchase” click. The people behind it are called, generally, paid influencers.
There are no dumb questions, only dumb marketers who don’t bother to ask. That’s why we’ve decided to begin publishing quick, snackable posts that will help you expertly navigate any project, no matter what team you’re working with. Today’s term is one you might encounter when working with your dev or design teams, and it has a particularly delicious moniker: the hamburger menu.
It can be difficult to think about yourself as an entity, or as something to market. When making the decision to build your personal brand, it’s important to focus on a few defined key points. Your personal brand is a clear expression of your own value proposition, and you should be able to articulate it as clearly as you would for your own company.
Instagram is a great space for marketers. Brands and friends are freely intermixed, and the platform has a light, fun vibe, and there is an emphasis on creativity. This is a space where, when done correctly, you can be counted among your followers’ favorites ...
The NextOS 3.0 user portal is the revolutionary new way for end-users to manage their call features, voicemail, and settings. The web-b ...
Canadian chain of automotive maintenance service centers Mr. Lube was challenged with customer retention and relationship management across the various touch points. Before her session at MarketingSherpa Summit 2017, Andrea Shaikin, (Former) Director of Customer Experience and Engagement, Mr. Lube, sat down with me in the Media Center to discuss how her team approached the challenge.
Email marketing is tough. You have almost no time to grab your audience’s attention with a subject line, and even if they do open — that’s when the battle is just beginning. For those who do open your email, you can’t give them any reason to click the ‘delete’ button, and you have to pique their interest immediately. One of the best ways to accomplish that is through visuals.
I have been writing email marketing case studies for MarketingSherpa for almost five years, and almost without fail, they’ve been from companies large enough to have a dedicated marketer working on campaigns. At the very least, small companies that had big company aspirations and a “jack of all trades”-type working on campaigns.
As a member of the famous MIT Blackjack Team and the inspiration for the main character in the book Bringing Down the House and the Kevin Spacey film 21, Jeff Ma knows a thing or two about gambling. Scratch that — Jeff Ma isn’t a gambler. That’s because every move in blackjack has one correct decision. It’s just about understanding basic strategy, and implementing it.
“You have to find something that you can measure,” said Brian MacDonald, Senior Manager of Digital Marketing, Hewlett Packard Enterprise, in the MarketingSherpa Summit 2016 Media Center. “Fortunately for us, in the software business one of the big things that we can measure, especially for the audience I usually go after, is all about them trying software,” he said.