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It can be difficult to think about yourself as an entity, or as something to market. When making the decision to build your personal brand, it’s important to focus on a few defined key points. Your personal brand is a clear expression of your own value proposition, and you should be able to articulate it as clearly as you would for your own company.
Instagram is a great space for marketers. Brands and friends are freely intermixed, and the platform has a light, fun vibe, and there is an emphasis on creativity. This is a space where, when done correctly, you can be counted among your followers’ favorites ...
The NextOS 3.0 user portal is the revolutionary new way for end-users to manage their call features, voicemail, and settings. The web-b ...
Canadian chain of automotive maintenance service centers Mr. Lube was challenged with customer retention and relationship management across the various touch points. Before her session at MarketingSherpa Summit 2017, Andrea Shaikin, (Former) Director of Customer Experience and Engagement, Mr. Lube, sat down with me in the Media Center to discuss how her team approached the challenge.
Email marketing is tough. You have almost no time to grab your audience’s attention with a subject line, and even if they do open — that’s when the battle is just beginning. For those who do open your email, you can’t give them any reason to click the ‘delete’ button, and you have to pique their interest immediately. One of the best ways to accomplish that is through visuals.
I have been writing email marketing case studies for MarketingSherpa for almost five years, and almost without fail, they’ve been from companies large enough to have a dedicated marketer working on campaigns. At the very least, small companies that had big company aspirations and a “jack of all trades”-type working on campaigns.
As a member of the famous MIT Blackjack Team and the inspiration for the main character in the book Bringing Down the House and the Kevin Spacey film 21, Jeff Ma knows a thing or two about gambling. Scratch that — Jeff Ma isn’t a gambler. That’s because every move in blackjack has one correct decision. It’s just about understanding basic strategy, and implementing it.
“You have to find something that you can measure,” said Brian MacDonald, Senior Manager of Digital Marketing, Hewlett Packard Enterprise, in the MarketingSherpa Summit 2016 Media Center. “Fortunately for us, in the software business one of the big things that we can measure, especially for the audience I usually go after, is all about them trying software,” he said.
Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing.
It’s one of those randomly attributed phrases that people throw around in social media: “Why fit in when you were born to stand out?” We’ve all probably randomly scrolled past that phrase and ones like it a thousand times. But for some reason, reading that today on LinkedIn got me thinking — why do so many brands just follow the status quo for social media when the space is ...
In a 2016 MarketingSherpa study, we split 2,400 consumers into two groups. We asked half of the respondents to name a company they were satisfied with, and we asked the other 1,200 to name a company they were unsatisfied with. The most popular response from satisfied customers — 42% of respondents — said that their chosen company’s marketing puts their needs before its business goals.
As one of the most commonly outsourced services, an ESP (email service provider) can be a great asset to a marketing team. Choosing the wrong one, however, can slow projects and inhibit email creativity, as well as cause issues with subscribers. Finding the best ESP for your company means more than just wandering out into the marketplace with a wad of cash.
Picture your ideal customer deciding where to spend his or her time and energy. They want something good for even a small time investment. Your headline, emphasizing value, gets their attention. They invest a click and continue reading. That is the ideal scenario. But once your customer has clicked through to your full content, that’s when the real battle begins.
Hack #1. Cannibalize your content When it comes to content marketing, robbing Peter to pay Paul isn’t going to get you fired. It might even get you promoted. If robbery and cannibalism harsh metaphors for you, consider it recycling. Saving your marketing team’s environment one piece of content at a time.
http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays We all know that email can be effective at driving demand. The challenge is knowing exactly how to craft our emails in such a way that they are immediately relevant to our prospects. How deep ...
http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays Challenged to measure ROI on every program and hit a certain number of leads per month, some marketers make ...
http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays In today’s digital landscape, the buyer is in control and is more sophisticated than ever before. In fact, according to Forrester, 93% of B2B buyers prefer to transact onl ...
While the jury may be out on 2016 as a whole, marketers have had a very exciting year, and MarketingSherpa (if we may say so) has hopefully shown a spotlight on it through our content. In light of celebrating the good of 2016 as we’re all madly planning what 2017 will bring, we’re revisiting the most popular articles from the past 12 months.
Since it’s the end of the year, we like to revisit the most popular articles and case studies from the past 12 months — the collection of which can be found on our homepage. Looking back at top content helps us see what our readers found to be the most helpful and valuable content, and it helps you to know what your peers are looking for.
http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...