courtney eckerle

  • How to take storytelling risks through publishing

    “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.

    MarketingSherpa Blogin Content How To's- 12 readers -
  • How maurices Increased ROI by the Strategic Use of Omni-channel Marketing

    “The real challenge is that the path to purchase isn’t just a single step anymore,” said Ali Wing, Chief Marketing Officer, maurices. The clothing retailer has addressed this in two ways, Ali said. Putting in place attributions in order to organize which channels receive credit Transitioning analysis of those attributions from a transactional approach to that which includes ...

    MarketingSherpa Blogin EMail How To's- 16 readers -
  • How Used Email to Maximize Lifetime Value

    How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia Fox, Marketing Manager, NakedWines.

    MarketingSherpa Blogin EMail How To's- 16 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    “I think the industry in which Fuji Xerox is a very competitive one,” Steven Caunce, Corporate Affairs Manager, Fuji Xerox, said. Aside from the competitive B2B space, “selling print devices to large organizations, it’s not a particularly sexy business to be in, so we’re always looking for different ways to try to engage and motivate our customers.

    MarketingSherpa Blog- 14 readers -
  • Last Minute Tips to Engage Customers Through the Holidays

    very year, the holidays have a way of sneaking up on us. Just like there will be a mad rush at the mall on December 24, there are probably some marketers out there who are trying to think of some last minute ways to connect with customers during such a congested season. Social media and other content is the best way to get some last minute and creative engagement with your customers.

    MarketingSherpa Blogin Social- 9 readers -
  • 3 Content Tips from StumbleUpon for Reaching Millennials

    Millennials, considered to be the age group between 18 and 35, are consuming content primarily on their mobile devices and for shorter lengths of time. Accessing content on a computer for an hour at a time has been replaced by quick 15 or 20 minute sessions, during which millennials search for authentic a ...

    MarketingSherpa Blogin EMail Content- 8 readers -
  • How Dunkin’ Donuts increased mobile engagement through customer relationships

    When there are more mobile phones than people in the world, mobile engagement has become critical for businesses to market themselves. John Costello, President of Global Marketing and Innovation for Dunkin’ Brands, was interviewed by Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, at DMA’s &THEN 2015, to talk about how mobile has become one of the most impor ...

    MarketingSherpa Blogin How To's- 8 readers -
  • Learning About Your Customers Through Testing

    Mike Loveridge, Digital Marketing Manager, Humana, runs the conversion rate optimization program at Humana, which is comprised of a team of 15 testers and supporting staff. In his interview at the MarketingSherpa Email Summit 2015 Media Center, Mike explained that the team has spent the past year getting a process in place that would walk a tricky tight rope: keeping costs d ...

    MarketingSherpa Blog- 5 readers -
  • 3 Lessons From Shia LaBeouf on How to Go Viral

    “SHIA LABEOUF” is a song by Rob Cantor. It tells the true story of an actual cannibal. Learn more here: Purchase the song on Bandcamp: Behind-the-scenes: Tweets: FEATURING: The Gay Men’s Chorus of Los Angeles -- Dr.

    MarketingSherpa Blogin Social Twitter How To's- 8 readers -