courtney eckerle

  • The Most Shared Articles from MarketingSherpa Blog in 2016

    While the jury may be out on 2016 as a whole, marketers have had a very exciting year, and MarketingSherpa (if we may say so) has hopefully shown a spotlight on it through our content. In light of celebrating the good of 2016 as we’re all madly planning what 2017 will bring, we’re revisiting the most popular articles from the past 12 months.

    MarketingSherpa Blog- 23 readers -
  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • Shrimpin’ Ain’t Easy: What we can learn from Minor League Baseball branding

    It’s the morning of game seven of the World Series, and two of the longest droughts in Major League baseball history are hanging in the balance. Social media across the city of Jacksonville, Florida is lit up, talking about nothing but baseball. … and shellfish. On the morning of the historic game that ended the Chicago Cubs 108-year drought, Jacksonville, Florida’s minor l ...

    MarketingSherpa Blog- 13 readers -
  • How SAP Engaged Its Best Customers to the Close of $27 Million

    What do you do when optimizing customer engagement means transforming the way an entire organization thinks and functions? Making a transformational shift in any company is a huge undertaking of thousands of details. In the midst of all of those details, you absolutely cannot forget to ensure that everyone, company-wide, is on the same page and focused on a unified value proposition.

    MarketingSherpa Blog- 23 readers -
  • How to take storytelling risks through publishing

    “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.

    MarketingSherpa Blogin Content How To's- 19 readers -
  • How maurices Increased ROI by the Strategic Use of Omni-channel Marketing

    “The real challenge is that the path to purchase isn’t just a single step anymore,” said Ali Wing, Chief Marketing Officer, maurices. The clothing retailer has addressed this in two ways, Ali said. Putting in place attributions in order to organize which channels receive credit Transitioning analysis of those attributions from a transactional approach to that which includes ...

    MarketingSherpa Blogin EMail How To's- 21 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia Fox, Marketing Manager, NakedWines.

    MarketingSherpa Blogin EMail How To's- 18 readers -