courtney eckerle

  • Shrimpin’ Ain’t Easy: What we can learn from Minor League Baseball branding

    It’s the morning of game seven of the World Series, and two of the longest droughts in Major League baseball history are hanging in the balance. Social media across the city of Jacksonville, Florida is lit up, talking about nothing but baseball. … and shellfish. On the morning of the historic game that ended the Chicago Cubs 108-year drought, Jacksonville, Florida’s minor l ...

    MarketingSherpa Blog- 11 readers -
  • How SAP Engaged Its Best Customers to the Close of $27 Million

    What do you do when optimizing customer engagement means transforming the way an entire organization thinks and functions? Making a transformational shift in any company is a huge undertaking of thousands of details. In the midst of all of those details, you absolutely cannot forget to ensure that everyone, company-wide, is on the same page and focused on a unified value proposition.

    MarketingSherpa Blog- 16 readers -
  • How to take storytelling risks through publishing

    “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.

    MarketingSherpa Blogin Content How To's- 15 readers -
  • How maurices Increased ROI by the Strategic Use of Omni-channel Marketing

    “The real challenge is that the path to purchase isn’t just a single step anymore,” said Ali Wing, Chief Marketing Officer, maurices. The clothing retailer has addressed this in two ways, Ali said. Putting in place attributions in order to organize which channels receive credit Transitioning analysis of those attributions from a transactional approach to that which includes ...

    MarketingSherpa Blogin EMail How To's- 20 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia Fox, Marketing Manager, NakedWines.

    MarketingSherpa Blogin EMail How To's- 17 readers -
  • Fuji Xerox Launches New B2B Product With a Fashion Show

    “I think the industry in which Fuji Xerox is a very competitive one,” Steven Caunce, Corporate Affairs Manager, Fuji Xerox, said. Aside from the competitive B2B space, “selling print devices to large organizations, it’s not a particularly sexy business to be in, so we’re always looking for different ways to try to engage and motivate our customers.

    MarketingSherpa Blog- 16 readers -
  • Last Minute Tips to Engage Customers Through the Holidays

    very year, the holidays have a way of sneaking up on us. Just like there will be a mad rush at the mall on December 24, there are probably some marketers out there who are trying to think of some last minute ways to connect with customers during such a congested season. Social media and other content is the best way to get some last minute and creative engagement with your customers.

    MarketingSherpa Blogin Social- 9 readers -
  • 3 Content Tips from StumbleUpon for Reaching Millennials

    Millennials, considered to be the age group between 18 and 35, are consuming content primarily on their mobile devices and for shorter lengths of time. Accessing content on a computer for an hour at a time has been replaced by quick 15 or 20 minute sessions, during which millennials search for authentic a ...

    MarketingSherpa Blogin EMail Content- 9 readers -