courtney eckerle

  • Marketing 101: What is a radio button?

    Radio buttons — what are they, and how do marketers use them? Well, like most marketing tactics, it’s something you’ve seen everywhere but simply might not have known the name for. A radio button can be used in any form where you need people to make choices, like a survey, newsletter sign-up or a lead generation form.

    MarketingSherpa Blog- 19 readers -
  • Marketing 101: What is a lightbox?

    Lightboxes are controversial. It’s a website element that is basically the “West Side Story” of marketing — you’re either for them or against them. Sides are chosen, co-workers torn apart. We went through this ourselves at MarketingSherpa. Hopefully, you noticed but were not incredibly annoyed that we feature a lightbox on our site.

    MarketingSherpa Blogin EMail- 17 readers -
  • Marketing 101: What is pogo sticking?

    Pogo sticking is, sadly, not all fun and games. In fact, for marketers it’s one of the most annoying scourges of the search engine marketing world. Essentially, pogo sticking is when a user searches, clicks on a result, and almost immediately (within five seconds) clicks back to the search result page.

    MarketingSherpa Blogin SEO- 20 readers -
  • Marketing 101: What is link juice?

    Link juice is a valuable commodity in the search engine optimization world — and it doesn’t come easy. It’s a strategy game that gets more out of less and rewards marketers who prioritize value. For the uninitiated, link juice is marketing jargon that is used to explain the power (i.e., relevance) that external links can give to another webpage.

    MarketingSherpa Blogin SEO- 13 readers -
  • B2B Marketing: Using behavioral data to create a customer-centric website

    “DLT is a value-added reseller. We work with the public sector, pairing some of the leading technologies and software solutions in the industry and helping to deliver those into the public sector,” said Tom Mahoney, Director, Marketing Operations, DLT. The company helps to eliminate the obstacles to getting cutting-edge products and services into the hands of the governmen ...

    MarketingSherpa Blog- 20 readers -
  • Marketing 101: What is taxonomy?

    Janine Silva, Director of Email Marketing and Integrated Marketing, Investopedia, used the term, taxonomy, many times as she described her teams behavioral marketing efforts in a recent case study. It made me realize that even with asmany marketers as Ive spoken to and interviewed, this term marked a gap in my knowledge.

    MarketingSherpa Blogin EMail- 15 readers -
  • Marketing 101: What is a hamburger menu?

    There are no dumb questions, only dumb marketers who don’t bother to ask. That’s why we’ve decided to begin publishing quick, snackable posts that will help you expertly navigate any project, no matter what team you’re working with. Today’s term is one you might encounter when working with your dev or design teams, and it has a particularly delicious moniker: the hamburger menu.

    MarketingSherpa Blog- 26 readers -
  • Marketing Career: How to grow your personal brand in three steps

    It can be difficult to think about yourself as an entity, or as something to market. When making the decision to build your personal brand, it’s important to focus on a few defined key points. Your personal brand is a clear expression of your own value proposition, and you should be able to articulate it as clearly as you would for your own company.

    MarketingSherpa Blogin How To's- 26 readers -