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Sometimes it’s easy to do the right thing, and you get all the pride and happiness that comes along with it. Other times, doing the right thing is hard. It can take you away from what everyone else is doing, maybe even cause you to lose friends—or a platform for your voice to be heard. During those times, is it still worth it? As a team, we’ve decided that the answer to this is yes.
It’s hard to believe that this used to be a totally acceptable way to advertise a product in America: Thankfully, our world has taken quite a few steps forward since this ad of the 1950s. Today, the marketing that wins hearts and minds is likely to look more like this: Even as “masculine” a pursuit as beer-drinking is getting in on the act, with Budweiser going from an ad ...
It’s easy to get tunnel vision as a marketer. You’ve got lots of goals to achieve, and only so many hours in the day to get there. So you put your head down, get focused, and get results. At the same time, it’s important to let yourself be inspired by others. Our industry can be creative, groundbreaking and a lot of fun.
I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us. For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older.