craig andrews

  • Why Conversion Optimizers Should Think Like a Marine

    Every Marine goes through two weeks of basic marksmanship training. Before they fire a single live round, they spend an entire week sitting in the grass, aiming at a white drum and squeezing the trigger until they hear the metallic “click” of the firing pin. During this week of “dry fire,” Marines re-learn how to breathe, sit, stand, kneel and squeeze – basics that each of us learned as infants.

    The Conversion Scientist- 7 readers -