Craig Bradford

  • CRO Statistics: How to Avoid Reporting Bad Data

    Posted by CraigBradford Without a basic understanding of statistics, you can often present misleading results to your clients or superiors. This can lead to underwhelming results when you roll out new versions of a page which on paper look like they should perform much better. In this post I want to cover the main aspects of planning, monitoring and interpreting CRO results so ...

    Craig Bradford/ Moz Blog- 18 readers -
  • A Product-Based Approach to CRO

    Posted by CraigBradford Before joining the world of digital marketing, I was a product design engineer. Most of my clients at Distilled are now CRO projects and I've found my background to be surprisingly useful. There's a lot of overlap between designing physical products and designing websites that convert well.

    Craig Bradford/ Moz Blog- 15 readers -