craig weinberg

  • Should you hire a mobile marketing agency or keep it in-house?

    As my department at 3Q Digital grows, I get the chance to talk to a lot of people across a variety of verticals, responsibilities, levels and points of view (sellers, buyers and decision-makers). Invariably, the first questions across the table are the all-too-familiar “But do I really need an agency? Can’t I do it myself? Can’t I hire a few smart kids to do Google and Facebo ...

    Marketing Landin Mobile- 11 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad Tracking,” or “LAT” for short.

    Marketing Landin Display- 23 readers -
  • Keyword-driven ASO: a quick primer

    Remember the good old days of simply optimizing your site for the search engines? According to Apple, 65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business model, you need to invest as much nuance and creativity as possible to organically grow your app in the app stores (iTunes and Google Play) t ...

    Marketing Landin Google- 12 readers -
  • Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)

    Mobile ad networks are one big reason mobile remains one of the hardest facets of digital marketing to master. We can’t scale without them because most mobile media is purchased through them, but they are a huge source of headaches, since they tend to be black boxes. Mention “networks” to a good share of mobile marketers, and you’ll get a glare; all too often, it feels like ...

    Marketing Land- 17 readers -
  • What You Need to Know about Apple’s Massive iOS 10 Release

    Even if you don’t know all the details of the iOS 10’s new features and capabilities, you know the new release was a whopper. We’re going to call out the most significant updates and releases, let you know how we view their implications on both the product and growth sides of your app’s development, and give you some details into how they work.

    3Q Digital- 21 readers -
  • Unlock Your App’s Performance: a Guide to SDKs

    Unlock Your App’s Performance: a Guide to SDKs Posted: 06.06.2016 Marketing & Analytics SDKs (software development kits) are tool kits that marketers ask the development team to integrate into a mobile app’s code; they allow marketing and product teams to run effective acquisition and retention campaigns and to build a healthy and profitable native app business.

    3Q Digital- 14 readers -
  • How to choose the right KPIs for your mobile campaigns

    How to choose the right KPIs for your mobile campaigns Posted: 06.02.2016 As we previously explored, even the smartest digital marketers tend to make a ton of mistakes when it comes to mobile campaigns. We’re going to give some insights into fixing one of the very first mistakes they make: choosing the wrong KPIs.

    3Q Digitalin How To's- 10 readers -
  • 21 Reasons Good Mobile Agencies Are Worth Every Penny

    21 Reasons Good Mobile Agencies Are Worth Every Penny Posted: 06.01.2016 Most mobile agency folks I know have a pretty healthy sense of self (raising hand). And you know why we’ll gladly wear the title of ninjas, sherpas, wizards, etc.? Because, more than perhaps any other digital marketers, we can transform a PILE of data from a confusing swirl of possible KPIs into revenu ...

    3Q Digital- 12 readers -
  • How to tailor your app display ads to targeted segments

    Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in smart brands’ creative strategies. In this post, we’ll take a look at some tenets — and good examples — of putting segmentation to work in your app ad creatives. First, we’ll dive into some of the distinguishing factors in app creatives.

    Marketing Land- 12 readers -
  • Most Mobile Marketers Are Using Location, But How Do You Do It Right?

    The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are using location-based targeting, and they’re using it as a proxy for audience segmentation. Although I think this trend needs to go from “most mobile marketers” to “all mobile marketers” sooner rat ...

    Marketing Landin How To's- 12 readers -
  • Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters

    See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: What’s our mobile advertising strategy? Is our app discovery strategy working? How are we making money from mobile? If you’re like many mobile marketers, you had a knee-jerk “It’s this one!” answer to either (or maybe both) of the first two questions.

    Marketing Landin Mobile- 16 readers -
  • First Things First: Get Your Mobile Tracking Right.

    Saying “no” to a client who wants to spend more money in your channel isn’t usually a digital marketer’s first instinct, but it’s a whole lot better than letting your client spend money without knowing the outcome. And that’s a problem mobile advertisers are still facing all too often, thanks to improper tracking and attribution.

    Marketing Land- 11 readers -
  • Planning For Next Summer’s Mobile Conferences: What’s Your Jam?

    In a few months, if you’re like me, you’ll be planning your 2016 budget, and that’ll include picking which conferences to attend. At 3Q Digital (my employer), we’ve just concluded our tour of mobile conferences for the summer, and I’ve got a little breakdown for you, music-festival style, that should help you plan out your calendar with the events best suited for your marketing team.

    Marketing Land- 8 readers -
  • In 600 words, what mobile advertisers need to know about ad blocking

    One look at the “Quick Facts” of PageFair’s 2015 ad blocking report should send shivers down any digital marketer’s spine. Phrases like “ad blocking estimated to cost publishers $22B in 2015” and “ad blocking grew 41% globally over the past 12 months” are awfully hard to ignore. But there’s a lot going on behind the shock-and-awe numbers that should put some folks in more (an ...

    3Q Digital- 18 readers -
  • 3 Mobile App Install Creative Best Practices

    The numbers on mobile app install ads are so strong (check out this revenue trend) that you might rush to run your first such ad campaign, fold your arms smugly across your chest, and wait for the installs to flood in. And if they don’t? Well, then you do what digital advertisers have been doing with ads for well over a decade: optimize, beginning with the creative itself.

    3Q Digitalin Social- 14 readers -
  • 7 Keys To Navigating The Paid Mobile Ecosystem

    I’ve got good news and bad news (or no news at all if you’ve been paying attention!). The good news: Mobile success is more attainable than ever. The bad news: With all the tech and tools stuffing the market these days, you need a digital sherpa (or three or four) to figure out how to get there. Back in the day, before the masses moved into mobile, you’d set up a buy with a ...

    Marketing Land- 25 readers -
  • Mobile Optimization: In-App Metrics FTW!

    So now that you’ve taken some very smart advice to properly pre-plan your mobile app (brushing off shoulders), I’ve got some news for you: without pre-launch analytics configuration, that app probably isn’t going anywhere. The good news? Set yourself up to track the eight metrics below, and you’ll be well ahead of the curve.

    3Q Digital- 20 readers -
  • Three Mobile Keys to 2015: Go Deep, Go Exclusive, Go Native

    Editor’s note: This is the first of many expected posts from new VP of Mobile Strategy Craig Weinberg. With hundreds of mobile ad networks; an expected $25 billion US mobile spend in 2015; and Apple’s recent news of their best quarter ever, anchored by iPhone sales; it’s important to remember that in 2014, as eMarketer reported, the majority of the US’ mobile dollars were s ...

    3Q Digital- 8 readers -