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How to Implement an Intent-Based SEO Strategy Crispin Sheridan | March 4, 2015 | Comments SEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go about doing that? In order for SEO to be successful, your website and the keywords you rank for must deliver on the intent of the user that chooses your lis.
Old SEO vs. New SEO Crispin Sheridan | April 1, 2015 | Comments What are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world? The SEO landscape has changed drastically over the years and continues to evolve through new technology and the growth of social media.
The Mobile Change Nobody Is Talking About Crispin Sheridan | April 29, 2015 | Comments Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Hidden beneath the outcry of the SEO community was a big change Google made that wasn’t the new mobile algorithm.
4 Fearless Predictions for the Future of SEO and Analytics Crispin Sheridan | February 4, 2015 | Comments Tweet Buffer The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? If you haven’t had enough with articles and blog posts on the predictions for 2015 and beyond, I thought I would throw my hat into the mix.
PPC and SEO: The Dynamic Duo Crispin Sheridan | December 10, 2014 | Comments Tweet Buffer Marketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy? In search engine marketing, pay-per-click (PPC) and search engine optimization (SEO) each have their own intricacies to improve performance.
Tweet Buffer It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. In the last few years, Google has been communicating the need for mobile ready sites. Forward-thinkers are already reaping the benefits of creating a mobile-friendly website.
The Importance of Repurposing Content Crispin Sheridan | October 15, 2014 | Comments Tweet Buffer Repurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect of your content marketing efforts. In the world of SEO, we all understand and embrace the idea that content is king.
Tweet Buffer Now that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next. Google officially announced in August that Google Authorship as we’ve come to understand it is gone. Why did Google close the book on Authorship? Well, to understand that, we have to answer a few additional question ...
Speaker(s): Ilya Grigorik, Pierre Far Description: Data delivered over an unencrypted channel is insecure, untrustworthy, and trivially intercepted. We must protect the security, privacy, and integrity of our users data. In this session we will take a han ...