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There are two universal truths that will determine your start-up from the very beginning: a) developing an excellent product is not in itself sufficient for guaranteeing success, and b) as in all business ventures, the resources available to invest in marketing are very thin, perhaps better put: nonexistent.
Starting a new Web project? Before writing a line code or starting with a draft design, you should define in a clear and concise way how you are going to efficiently transform a simple website visitor into a new customer. Conversion is the most important aspect of any Web project. Done wrong, it can result in low ROI at best… total failure of your project at worst.