Curran Boomer

  • Is Your Site Ready for Super Bowl XLIX?

    The Super Bowl is renowned for its television ads. It’s one of the few times people actually sit down in front of the TV in anticipation of the ads. For some of the country’s biggest corporations, those million dollar ad spots become a battleground that can reap huge benefits in buzz the following days.

    Curran Boomer/ Acceleration Partnersin Social Facebook- 7 readers -
  • Acceleration Partners Holiday Meeting

    The holidays are a crazy time for everyone, and we’re no exception. The Acceleration Partners team spent the month giving back to their local communities and spending some much-needed R&R with family and loved ones. But we still found time to gather at the company headquarters in Boston for our annual holiday meeting.

    Curran Boomer/ Acceleration Partners- 9 readers -
  • FTC Targets Sixty Companies over Improper Disclosures

    Recently the FTC (Federal Trade Commission) sent letters of warning to sixty companies that made improper disclosures in print and TV ads, including twenty of the largest advertisers in the country. The action, dubbed Operation Full Disclosure, singled out ads featuring disclosures that were hard to find, misleading, or lacking in important information.

    Curran Boomer/ Acceleration Partnersin Affiliate- 12 readers -
  • Acceleration Partners Gives Back

    December is a crazy month in the e-commerce world and our team has been working hard to help our clients make the most of the holiday season. But that doesn’t mean we’ve forgotten about giving back. All across the country members of the AP team spent the holiday season volunteering and giving back to their communities.

    Curran Boomer/ Acceleration Partners- 7 readers -
  • ‘Twas the Night Before Christmas (at Acceleration Partners)

    ‘Twas the night before Christmas, when all through the land Not a retailer was stirring, no more promos were planned; Products had been pushed by marketers with care, In hopes that year-end performance bonuses soon would be there; The Acceleration Partners team was all nestled in bed; Except for our founder who had gotten it in his head; To send a few more emails before the clock struck .

    Curran Boomer/ Acceleration Partnersin Affiliate- 17 readers -
  • AdWords PPC Tips for the Holidays

    It’s no secret December is one of the busiest months of the year for e-commerce businesses. From Black Friday on it’s a dead sprint to Christmas as shoppers try to find the perfect gift for everyone on their lists. For businesses that advertise with Google paid search ads, there are a couple steps you can take to capitalize on the surge of interest during the holidays and piqu ...

    Curran Boomer/ Acceleration Partnersin Paid Search Google- 6 readers -
  • AP Clients Continue to Rank Well in ShareASale

    Our clients continue to perform well in the ShareASale Top 100 Power Rankings, with four AP-managed programs currently in the top ten. Shutterfly currently sits in the number one spot. Their program includes brands Tiny Prints, Wedding Paper Divas, Treat, and BorrowLenses. Tiny Prints was regularly ranked as one of the top programs on ShareASale before it was consolidated into ...

    Curran Boomer/ Acceleration Partners- 8 readers -
  • Affiliate Marketing 101: Part I

    How does affiliate marketing work? To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation acquired by some industry players in the 2000s, deride it as a source of spam and little more.

    Curran Boomer/ Acceleration Partnersin Affiliate Paid Search- 10 readers -
  • See Bob Glazer at the Shop.org Summit

    Are you going to be a the Shop.org Summit in Seattle later this month? Be sure to catch Bob Glazer. He’s hosting a roundtable there on Wednesday October 1st, from 12:15 – 1:15 in the Expo Hall at Table #15. Register today to reserve your spot! Given the size of the affiliate channel (it currently accounts for 10-20% of online sales), there is shockingly little content out ther ...

    Curran Boomer/ Acceleration Partnersin Affiliate- 4 readers -
  • What the Heck Is SEOUX™?

    Back in the good ol’ days, when search engines still resembled the Wild West and Google was not yet one of the largest companies in the world, SEO was as simple as picking the right keyword and adding it to a page many, many times. Throw in a couple of spammy links you bought from a farm somewhere in the Third World and your site was good to go.

    Curran Boomer/ Acceleration Partnersin SEO- 13 readers -
  • A Great Time at AM Days San Francisco

    In March several members of the Acceleration Partners team spent a packed few days at Affiliate Management Days in San Francisco. The event featured a great mix of industry veterans and new players looking to learn the ins and outs of affiliate marketing. AP Founder and Managing Director Robert Glazer was fortunate enough to have the opportunity to deliver a keynote speech on ...

    Curran Boomer/ Acceleration Partnersin Affiliate- 8 readers -