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Posted January 30, 2015 5:36 pm by Cynthia Boris with 0 comments It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5.
Posted January 30, 2015 4:17 pm by Cynthia Boris with 0 comments Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet.
Posted January 29, 2015 3:45 pm by Cynthia Boris with 0 comments Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting in.
Posted January 28, 2015 5:05 pm by Cynthia Boris with 0 comments Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers.
Posted January 27, 2015 4:34 pm by Cynthia Boris with 0 comments Twitter added two new features today; both designed to keep you on the platform for just a little bit longer. First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people. New! Use Direct Messages to speak privately with a group of up to 20 people.
Posted January 27, 2015 5:36 pm by Cynthia Boris with 0 comments The average person spends $130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday. Bing says the average consumer will spend $68 on game day food, fan gear, decor and new TVs.
Posted January 26, 2015 3:15 pm by Cynthia Boris with 0 comments Today’s informative marketing post is brought to you by a misread. That’s right. I found this extremely interesting report because I misread the headline on the press release; Mindshare North America Releases Annual Culture Vulture Trends Report. No joke, I thought it was a report about the growing vulture population in the US.
Posted January 23, 2015 4:41 pm by Cynthia Boris with 0 comments Another week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump. . . .or worse. eBay gave their state of the union address and it wasn’t good.
Posted January 22, 2015 4:11 pm by Cynthia Boris with 0 comments Can’t plunk down $4.5 million for a 30-second Super Bowl TV ad? Perhaps, I could interest you in a less expensive Facebook Super Bowl ad, instead. Social media and Super Bowl go together like Budweiser and Doritos. In the lead up to the big game, there are millions of mentions on Facebook.
Posted January 21, 2015 5:08 pm by Cynthia Boris with 0 comments If you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big difference in the life or death of a small business.
Posted January 20, 2015 2:59 pm by Cynthia Boris with 0 comments Before you read another word, go over to Facebook and post a disclaimer saying that Facebook is forbidden from using your photos and text for any reason at all. Otherwise, they’ll take your life, make a book out of it and sell it for a profit and you’ll get nothing.
Hello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter. AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads.
Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide! Forget the olden fold rule, just use the mobile phone tools, and let this infographic be your guide! (Extra points to anyone who sang along!) Content Square just sent over a sweet infographic on a topic I haven’t seen covered in ages. Yes, you guessed it; the scroll.
Today’s top question; if Pinterest was your friend would it be the kind of friend who will drive you to the airport at 5 am or the kind that invites you out for a good time then leaves you to pay the bill? Nate over at Forrester has put together some pros and cons of Pinterest in his own attempt to decide: is Pinterest a boon or a bust for marketers? Let’s talk about his findings.
I’m better than most at finding what I need on the internet but this morning it wasn’t working for me. I was desperately trying to find the 2015 version of my favorite planner. I found it listed on the Barnes and Noble website with a note saying it was only available in stores. Pop in my zip code and yes! My local store has it in stock. Fill out the form to get a text confirmation and done.
In a Salary.com survey from 2012, 64% of respondents said they visit non-work related sites every day while they’re at work. Of those, 41% said they visit Facebook. Add two years and allowing for people who lied about it – I’d guess that an even larger percentage of workers are logging on to check their Facebook feed either through work computers or their own mobile phone.
Pick a name, any name! Google is now in the domain name business and it makes me wonder. . . But before I tell you what I’m wondering, let’s examine the facts. Google began selling domain names last June but it was by invite only. Apparently, the beta test went well because as of today, they’ve opened the doors to anyone in the US. Google’s line is that getting online is easy.
There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are. Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers.
Look out, Facebook! In 2014, four other social media networks saw significant increases in their user numbers while your numbers remained pretty much the same. Sounds bad for Facebook, doesn’t it. Just goes to show you how stats can be bent to prove almost any point. To understand the whole picture, just check out this chart from the Pew Research Center.
The law of supply and demand can best be seen two days before Christmas at the local Toys R Us. Just look for the gaping holes on the shelves and the angry customers tearing into the stock boy. “What do you mean you’re out of Pretty Pink Robot Destroyer! My little girl will be heartbroken!” Then the customer whips out her phone and buys said toy for nine times the going pric ...