Cynthia Boris

  • Friday Roundup: Vine for Kids, Facebook measures lift and more

    Posted January 30, 2015 5:36 pm by Cynthia Boris with 0 comments It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5.

    Cynthia Boris/ Marketing Pilgrimin Social Facebook- 10 readers -
  • App usage is up, but only for the chosen few

    Posted January 30, 2015 4:17 pm by Cynthia Boris with 0 comments Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet.

    Cynthia Boris/ Marketing Pilgrim- 10 readers -
  • Facebook Place Tips: check-in benefits without checking in

    Posted January 29, 2015 3:45 pm by Cynthia Boris with 0 comments Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting in.

    Cynthia Boris/ Marketing Pilgrimin Social Facebook- 10 readers -
  • Twitter expands the meaning of ‘direct message’

    Posted January 27, 2015 4:34 pm by Cynthia Boris with 0 comments Twitter added two new features today; both designed to keep you on the platform for just a little bit longer. First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people. New! Use Direct Messages to speak privately with a group of up to 20 people.

    Cynthia Boris/ Marketing Pilgrimin Social- 8 readers -
  • Football fans up the price tag on Super Sunday to $68 per person

    Posted January 27, 2015 5:36 pm by Cynthia Boris with 0 comments The average person spends $130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday. Bing says the average consumer will spend $68 on game day food, fan gear, decor and new TVs.

    Cynthia Boris/ Marketing Pilgrim- 6 readers -
  • Logo flaunting is out; unbundling is in and other consumer insights

    Posted January 26, 2015 3:15 pm by Cynthia Boris with 0 comments Today’s informative marketing post is brought to you by a misread. That’s right. I found this extremely interesting report because I misread the headline on the press release; Mindshare North America Releases Annual Culture Vulture Trends Report. No joke, I thought it was a report about the growing vulture population in the US.

    Cynthia Boris/ Marketing Pilgrimin Content- 5 readers -
  • Friday Round-Up: Twitter video ads, top trends and more

    Hello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter. AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads.

    Cynthia Boris/ Marketing Pilgrimin Social Content- 8 readers -
  • Infographic says scrollers are now touching bottom

    Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide! Forget the olden fold rule, just use the mobile phone tools, and let this infographic be your guide! (Extra points to anyone who sang along!) Content Square just sent over a sweet infographic on a topic I haven’t seen covered in ages. Yes, you guessed it; the scroll.

    Cynthia Boris/ Marketing Pilgrim- 8 readers -
  • Pinterest: Marketing boon or bust?

    Today’s top question; if Pinterest was your friend would it be the kind of friend who will drive you to the airport at 5 am or the kind that invites you out for a good time then leaves you to pay the bill? Nate over at Forrester has put together some pros and cons of Pinterest in his own attempt to decide: is Pinterest a boon or a bust for marketers? Let’s talk about his findings.

    Cynthia Boris/ Marketing Pilgrimin Social Facebook- 9 readers -
  • Advice for mobile marketers: don’t fear the phone call

    I’m better than most at finding what I need on the internet but this morning it wasn’t working for me. I was desperately trying to find the 2015 version of my favorite planner. I found it listed on the Barnes and Noble website with a note saying it was only available in stores. Pop in my zip code and yes! My local store has it in stock. Fill out the form to get a text confirmation and done.

    Cynthia Boris/ Marketing Pilgrimin Paid Search- 11 readers -
  • Can’t beat ‘em, join ‘Facebook at Work’

    In a Salary.com survey from 2012, 64% of respondents said they visit non-work related sites every day while they’re at work. Of those, 41% said they visit Facebook. Add two years and allowing for people who lied about it – I’d guess that an even larger percentage of workers are logging on to check their Facebook feed either through work computers or their own mobile phone.

    Cynthia Boris/ Marketing Pilgrimin Social- 6 readers -
  • .Camera, .coffee, .com; Google Domains is now open for business

    Pick a name, any name! Google is now in the domain name business and it makes me wonder. . . But before I tell you what I’m wondering, let’s examine the facts. Google began selling domain names last June but it was by invite only. Apparently, the beta test went well because as of today, they’ve opened the doors to anyone in the US. Google’s line is that getting online is easy.

    Cynthia Boris/ Marketing Pilgrimin Google Blogging- 7 readers -
  • Facebook users prefer pets and photographers to banks and tech

    There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are. Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers.

    Cynthia Boris/ Marketing Pilgrimin Social- 5 readers -
  • Phy-gital shoppers rescind the law of supply and demand

    The law of supply and demand can best be seen two days before Christmas at the local Toys R Us. Just look for the gaping holes on the shelves and the angry customers tearing into the stock boy. “What do you mean you’re out of Pretty Pink Robot Destroyer! My little girl will be heartbroken!” Then the customer whips out her phone and buys said toy for nine times the going pric ...

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