Cynthia Diaz Shephard

  • Best Social Media Marketing Advice of the Week

    Best Social Media Marketing Advice of the Week March 9, 2016 - Posted by Cynthia Diaz Shephard to News This week, we spotted these six pieces filled with solid advice on how small and medium businesses can get the best out of their social media campaigns: How a Small Business Can Build Rapport Using Social Media Business to Business Community shows small business owners how to help grow th.

    Cynthia Diaz Shephard/ Dex Mediain Social- 11 readers -
  • Typical Digital Shopper Sees Quality, Well-Targeted Ads

    Typical Digital Shopper Sees Quality, Well-Targeted Ads December 1, 2015 - Posted by Cynthia Diaz Shephard to News While some digital audiences (consumers) may not always like ad targeting, describing the practice as “creepy” or intrusive, according to eMarketer.com, today’s United States consumer admits to finding some targeting of help, according to June 2015 research.

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  • How to Sell Something to SMBs When They Don’t Know They Need It

    Today’s sellers and other sales channels are challenged by trying to sell to small- and medium-sized businesses (SMBs) that are not aware of what tools they need to conduct business in today’s marketplace. Today, according to LSA Insider (Local Search Association), various companies offer SMBs services that include: appointment booking, payments, loyalty, email automation, b ...

    Cynthia Diaz Shephard/ Dex Mediain How To's- 8 readers -
  • Marketers Indicate Strong Optimism on Pay-Per-Click

    Marketers Indicate Strong Optimism on Pay-Per-Click October 20, 2015 - Posted by Cynthia Diaz Shephard to News Marketing investments this year have been greater than initially expected, in part due to optimum performance seen with pay-per-click (PPC) advertising. PPC advertising includes text advertising, remarketing, and mobile ads, according to eMarketer.com.

    Cynthia Diaz Shephard/ Dex Mediain Paid Search- 10 readers -
  • Industry Insiders Share Top SMB Marketing Questions and Concerns

    Industry Insiders Share Top SMB Marketing Questions and Concerns October 13, 2015 - Posted by Cynthia Diaz Shephard to News The five common small- and medium-sized business (SMBs) marketing questions and concerns were covered by LSA Insider during last week’s webinars conducted by leaders at Marquette group. At the webinar, Marquette Group discussed what they are hearing from SMBs.

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  • IAB Seeks to Become More Involved In Understanding Ad Blocking Options

    IAB Seeks to Become More Involved In Understanding Ad Blocking Options October 6, 2015 - Posted by Cynthia Diaz Shephard to News The Interactive Advertising Bureau (IAB) is working hard to better understand ad blockers, also known as ad filtering. Ad blocking is the practice of eliminating or changing webpage advertising content like pictures; animated, audio and/or video e ...

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  • The Internet of Things may be a Great Thing for Local Marketers

    The so-called “Internet of Things” (IoT) is quickly permeating our lives, which is a good thing for local marketers, according to StreetFightMag. With the rapidly changing market, connectivity is occurring with what StreetFight describes as “every day objects,” currently estimated at $655.8 billion, according to the International Data Corporation (IDC). That figure is anticipated to reach $1.

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  • Key to Engaging Customers is Content

    Key to Engaging Customers is Content September 1, 2015 - Posted by Cynthia Diaz Shephard to News A survey of United States retail digital marketers indicates that content is the single-most important factor in the digital shopping experience. The survey, according to eMarketer was conducted in June 2015 and, writes, Zmags, breaks down online marketer attitudes at 200 blue chip retail firms.

    Cynthia Diaz Shephard/ Dex Mediain Content- 8 readers -
  • What Bugs Consumers About Customer Service

    Nearly every consumer—88 percent in all—has reached out to a customer service department at some time in the past year, according to a recent Consumer Reports National Research Center survey of 1,016 adults. The study also reveals that poor customer service experiences are common and that half of all consumers surveyed indicate that they left a store without making their pla ...

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  • Study: $14 Billion Annually in Co-op Marketing Unused

    The notion of co-op marketing seems to be a practical advertising strategy for local businesses, enabling small- and mid-sized businesses (SMBs) to coordinate with manufacturers and sellers, operate within their budgets, achieve financial security, and collaborate in a local economy. But, notes StreetFightMag, co-op marketing does not seem to work effectively in the digital a ...

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  • Click-to-Call Is Working and Many Calls Are Local

    Although marketers spend $4 billion each year to drive so-called “clicks-to-call,” a new study from Marchex reveals that business generated when consumers tap on a click-to-call ad or search result on a mobile device totals in excess of $1 trillion each, according to Tom Grubisich of StreetFightMag.

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  • Study: Consumer Search Preferences Reveal Some Surprises

    The Local Search Association (LSA) recently released the results of a media usage study that revealed which local media sources consumers utilized the most in the prior week and spanning the 142 most popular business categories. According to Damian Rollison, vice president of product and technology at Universal Business Listing, writing for StreetFight, the level of detail in ...

    Cynthia Diaz Shephard/ Dex Media- 10 readers -
  • Small Business is Bigger Than You Think

    StreetFightMag notes that if one were to Google the words “small business,” one should expect some 1 billion results. The reason? Small business is the mainstay of the economy in the United States and accounts for the places that American consumers visit the most. Take, for example, local “Mom and Pop” shops, food trucks, and other independent businesses, which account for a ...

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  • Different SMBs Need Different Marketing Plans

    While it appears clear that different business types require different marketing solutions, local marketers often lump all small- and medium-sized businesses together, along with their disparate marketing needs. This topic was covered in depth at last week’s CoInvent panel discussion at WeWork Soho in Manhattan; the event was entitled “HyperLocal Marketing for NYC Businesses ...

    Cynthia Diaz Shephard/ Dex Media- 11 readers -
  • Brands Must Prepare for Marketing Localization

    Prior to the advent of localized marketing, three key technological “disruptions” changed how marketers market: Broadcast television, the Internet, and smartphone/mobile computing. Marketing, before the 1950s, was conducted locally with a reach that did not surpass local newspapers and radio at a limited level.

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