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Posted by Cyrus-Shepard It's rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn't like other ranking factors. Implementing it requires complexity, risks, and costs.
Posted by Cyrus-Shepard The folks at Groupon surprised us earlier this summer when they reported the results of an experiment that showed that up to 60% of direct traffic is organic. In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That's crazy talk! Of course, we knew we had to try this ourselves.
Posted by Cyrus-Shepard In the past 2 months Google made big changes to its search results. Webmasters saw disappearing Google authorship photos, reduced video snippets, changes to local packs and in-depth articles, and more. Here at Moz, we've closely monitored our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.
Posted by Cyrus-Shepard Google gives, and Google takes away. Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results. This one hits particularly hard, as I'm known as the guy who optimized his Google author photo. Along with many other SEOs, I constantly advise webmasters to connect their content writers wit ...
Posted by Cyrus-Shepard I used to laugh at the idea of Hummingbird optimization. In a recent poll, Moz asked nearly 300 marketers which Google updated affected their traffic the most. Penguin and Panda were first and second, followed by Hummingbird in a distant third. Unsurprising, because unlike Panda and Penguin, Hummingbird doesn't specifically combat webspam.
Posted by Cyrus-Shepard Best practices are set in place to guide us toward success in most situations. Not all situations. In today's Whiteboard Friday, Cyrus shows us several instances in which it's actually best to break the rules and throw those best practices out the window. For reference, here's a still of this week's whiteboard! Video Transcription Howdy Moz fans.
Posted by Cyrus-Shepard You are master of the keyword. You create 1,000 links with a single tweet. You rank for the word "rank." Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO expert. Ready for fun? Here at Moz we gathered our wits (it didn't take very long) and created a new quiz to test our SEO knowledge.
Posted by Cyrus-Shepard Google obviously looks at a great many factors in determining site rankings, but what do they know about us as administrators of our sites, and how do they use that information? In today's Whiteboard Friday, Cyrus talks about some of the actions that Google takes based on information it can see, offering advice on how you can see the inherent benefits and avoid the pitfa.