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When you were young, how did you imagine adult life? Pizza for breakfast, candy for lunch, and ice cream for dessert. Sounds about right, doesn’t it? This was before you could really grasp the consequences of poor decision making. Before you had responsibilities. As an adult, you probably eat more sensibly, with the odd snack here and there. But those childish thoughts never go away.
That cant be right. You ran a split test and picked a winner. But fast-forward a month and your winner has turned into a loser. What happened? Despite being on the right track, there are some things, both in and out of your control, that could lead to declaring the wrong variation a winner. But dont worry, its nothing to be afraid of.
Your product or service is great. But for all the effort you’ve put in to get traffic to your landing page, they just aren’t signing up. Or at least not as many as you think should. It’s this one major hurdle that prevents many businesses from reaching comfortable profitability, and growing consistently as they should.
Growing up, I always wanted to be a professional split tester. Although, I thought this meant I’d be eating banana splits all day. Split tests in the business world involve a lot less ice cream, but a lot more profit. I’d say they about even out. If you’re looking to improve your profits per lead or customer, understanding the fundamentals of split testing is the first, an ...
Do you hear that? Drip…drip…drip… That’s the sound of your ideal potential customers leaving your website. Every drop of water in the bucket represents a customer on your website. The bucket? That’s your conversion funnel. Even a small leak can lead to significant losses over the long-term. And if you have big enough leaks, you might find your business quickly running dry.
Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results and make faulty conclusions. The “winner” that you pick might end up being the long-term loser if you’re not careful. Equally as bad, if the lessons you take from that test are incorrect, you will multiply your losses a ...
Channel your inner scientist Why do successful companies bother with a conversion rate optimization plan when they could just change the color of their buttons once in awhile and increase conversion by 348%?! After all, I bet you’ve seen similarly amazing results from other small changes in case studies.
4 categories of CRO tools What happens when you give a world-class chef a set of knives from the dollar store? Despite his experience and skills, he struggles. He still might get an okay result, but not a great result, and definitely not consistently great results. Even if you have all the knowledge and skills you need to do something (say optimizing your website…), if you ...