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It’s no secret that, when it comes to growing a community and engaging with a fan base, social media is the undisputed champion. Unfortunately, Page Likes don’t pay the bills. It’s also no secret that businesses are seeing an average organic reach of just 1-2%, down from 16% in 2012. As the value of a Page Like continues to diminish, knowing how to execute a paid conversion-bas ...
The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business owners. Answering Your Boss’s Questions about Your Social Campaigns Download Most social marketers would agree that tying social media marketing to actual business results is a very difficult task.