damien hoffman

  • Opinion: Publishers don’t have a clue about unit economics

    Damien Hoffman is the CEO and co-founder of Cheat Sheet, a men’s lifestyle digital publication. I feel old. Almost all the hot topics in our industry are about vanity metrics rather than unit economics. And the FOMO is reaching a fever pitch in spite of massive red flags such as BuzzFeed whiffing on financial projections — which is a huge OMG regarding business-model fit for n ...

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