Dan Brotzel

  • Content marketing: nine tips for herding your stakeholder cats

    As content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed and approved can be the hardest part of the whole process. Check out these tips for herding your stakeholder cats… Marketing professionals cite ‘chasing feedback’ as the biggest barrier to getting content live, according to our ...

    Dan Brotzel/ Search Engine Watchin Content- 13 readers -
  • What's your unfair content advantage?

    Every business, if you look hard enough, has an unfair advantage. The trick is to find yours and work it for all its worth. Here are six ways that businesses can make the most of what they've got... The aww factor ‘Never work with children or animals,’ as WC Fields may or may not have said. I can never work out whether this was because they’re difficult to deal with, or becaus ...

    Dan Brotzel/ Econsultancyin Content- 4 readers -
  • 35 heart-warming quotations for content marketers and strategists

    ‘Tis the season for some inspirational and consoling nuggets of wisdom. I've rounded up 35 quotes from the great and the good that will hopefully give you food for thought in your content marketing efforts... Happy holidays! For more on this topic check out our content marketing periodic table or download the Digital Content Strategy Best Practice Guide.

    Dan Brotzel/ Econsultancyin EMail Content- 8 readers -
  • Nine writing ‘rules’ you can safely ignore

    The idea that our language is going to the dogs is a pedant’s meme that goes back at least as far as Seneca. Perhaps you had a teacher (or a boss or an editor) with a prescriptivist bent – someone who holds certain principles of language use to be immutable laws, such as ‘Never start a sentence with And or But’ or ‘Always use a comma after “which”’.

    Dan Brotzel/ Econsultancy- 1 readers -
  • Nine writing ‘rules’ you can safely ignore

    The idea that our language is going to the dogs is a pedant’s meme that goes back at least as far as Seneca. Perhaps you had a teacher (or a boss or an editor) with a prescriptivist bent, someone who holds certain principles of language use to be immutable laws, such as ‘Never start a sentence with And or But’ or ‘Always use a comma after “which”’.

    Dan Brotzel/ Econsultancy- 1 readers -
  • Six examples of interesting content from ‘boring’ businesses

    It’s easy enough to create amazing content if you’re ASOS or Red Bull or LEGO. But what if you’re a dentist or a funeral provider or you sell Hoover spare parts for a living? In the world of content marketing, ‘boring content’ seems almost to have become a genre in its own right. It tends to stand for content from B2B organisations facing those classic considered-purchase cha ...

    Dan Brotzel/ Econsultancyin Content- 5 readers -
  • Passive vs. active voice: time to end the copywriting madness

    Dear passive voice, we’re sorry. It seems like every time anyone decides to issue some advice on how to be a better business or marketing writer, they single you out for blame. Avoiding the passive will make you a better writer, we’re told, while using the passive not only makes you a worse writer, it apparently somehow makes you a more passive person. None of this is really true.

    Dan Brotzel/ Econsultancy- 11 readers -