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Some call it growth hacking. Others call it optimization. But what we’re all talking about, really, is crazy smart, innovative, results-driven, product-focused marketing that has an outsized impact on your company’s growth and bottom line. In certain circles, the term of art is traction. Traction is what separates fledgling startups from international brands and it’s the nam ...
Here’s how one agency took their client’s content strategy to new heights with a little help from lead gen landing pages. Image source. How does a blog post ultimately translate into a new customer? That’s the question content marketers should be gut-checking themselves with every day, and that Effin Amazing was both uniquely qualified and an unlikely candidate to answer.
The 23 Principles of Attention-Driven Design [Free 68-page Ebook] By Dan Levy on September 8th, 2015 in Conversion Optimization Be the first to comment BuzzFeed. Squirrels. Popups. Taylor Swift in a Tesla tickling tuna. Do I have your attention? Probably not, because so many darn things are competing for it at the exact same time.
For most online marketers, getting customers to enter their payment details and click “purchase” is the ultimate conversion. But for New Balance Chicago, online sales are kind of the enemy. Chances are you’ve worn a pair of New Balance sneakers or know someone who swears by them. Headquartered in Boston, New Balance is an international, 109-year-old brand endorsed by Australia ...
Some call it – *cough* – growth hacking. Others call it optimization. But what we’re all talking about, really, is crazy smart, innovative, results-driven, product-focused marketing that has an outsized impact on your company’s growth and bottom line. Amirite? In certain circles, the term of art is traction.
Sometimes you have to cut to the chase: Today we’re launching a free ebook about landing page copywriting that you just HAVE to read. It won’t just make you a better writer. It’ll make you a smarter thinker, a more persuasive marketer and a cooler human being. It’s that good. The Conversion Marketer’s Guide to Landing Page Copywriting was written by Joanna Wiebe, the creato ...
The online marketing world is filled with stuff. I don’t mean crap, though some of it certainly is. I mean stuff. Words, pictures, videos. That stuff takes the form of more stuff. Blog posts, webinars, ebooks, case studies, ultimate guides, how-tos, infographics. Big stuff, small stuff. Big stuff made up of small stuff. We call this stuff content. And there’s a lot of it out there.
Here at Unbounce we’ve got one foot on each side of the marketing divide. We know that sending paid traffic to unique, campaign-specific landing pages is the key to smarter marketing. But we’re also true believers in the power of inbound marketing and have built our own audience through our monthly webinars, our awesome social media and this very blog.
Conversion marketers aren’t all running pay-per-click campaigns and not all PPC marketers are using dedicated landing pages. But the place where PPC marketing and landing pages converge is our idea of conversion heaven. And that’s why our latest ebook is all about how to build the ultimate PPC landing page.