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IMN is pleased to announce our Summer 2017 Click Through Rate Study, now available in Whitepaper format in the Resources section of our website! It’s been a while since we’ve last written about this topic, and since last summer, there have been multiple changes to both the algorithms that determine the organic rankings AND the visual presentation of the SERPs.
There are some topics, that although extensively written on already, still seem to elicit a lot of confusion among clients and digital marketers alike, even in 2016. One of those topics is the 404 page and how to handle broken pages and links in general. So even though the best practices haven’t changed (too) much over time, allow us to review the topic again and perhaps offer ...
It’s March Madness again, which means that CEOs everywhere will be gnashing their teeth at the thought of all that lost productivity and payroll. But while employees are sure to spend a little more time poring over their brackets, that doesn’t mean businesses can’t extract a little value of the college basketball tournament either.
Recently, a client sent over a site audit another agency had prepared. The client was concerned; although they were happy with their campaign-to-date, the report supposedly identified a slew of “critical” issues to fix on their site. What did we think? At first, I was worried. Had the Ninjas missed something? Would the client doubt our due diligence? I reviewed the audit and w ...