Dan Petrovic

  • Test Update: Hidden Content

    If a piece of content really important don’t hide it in any way on your page. Display it clearly visible for both users and Googlebot. Key items: Don’t hide important content using mechanisms such as tabs and accordionsIf it must be hidden then use a common framework to hide contentAvoid custom-made, unusual ways of hiding and revealing contentClick-to-expand element must no ...

    Dan Petrovic/ DEJAN SEO- 22 readers -
  • Here’s the Best Attention-Grabbing SERP Exploit Ever!

    Tuesday October 20, 2015 Categories: SEO News & Updates Google+ LinkedIn Twitter Facebook E-mail I’ll keep this one short. When placed in meta description or page content, this character (also this one) does really weird things with Google’s search results. Some are already catching on and starting to abuse the “feature” to draw attention to their results: Oh wait, ...

    Dan Petrovic/ DEJAN SEO- 14 readers -
  • User Behaviour Data as a Ranking Signal

    Join us for a *Google Webmaster Central office hours hangout* :) Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.  This is a Hangout on Air on Google+. It ...

    Dan Petrovic/ DEJAN SEO- 30 readers -
  • Link Disavow Placebo

    At the moment, nothing is being done with the disavow data and it’s unlikely to happen soon. Similar to the removal request – it’s mainly a way to gather more data but doesn’t have a negative affect. Very big sites find it hard to get rid of all bad links and so the disavow tool provides an easier and more effective way but it must be combined with re-inclusion requests.

    Dan Petrovic/ DEJAN SEO- 27 readers -
  • Anchor Text Proximity Experiment

    Tuesday April 9, 2013 Category: Research Background I always felt that surrounding text plays a semantic role in Google’s search algorithm, but was never able to ascertain the degree of its influence or whether it has any impact at all. This experiment was designed to test impact of link context on a small scale with a unique search term. Basically I was looking for subtleties.

    Dan Petrovic/ DEJAN SEO- 39 readers -
  • Impact of Word Count on Social Shares

    Wednesday April 10, 2013 Category: Research I have so far written around 200,000 words of content. Some of my posts are long and detailed, others can be amazingly short. I experimented with various formats over the years but was unable to find the exact pattern of an ideal post size for my own blog. Naturally, word count is only one of the factors which influence social sharing.

    Dan Petrovic/ DEJAN SEO- 28 readers -
  • Is Google’s Cache Your Traffic or Google’s Traffic?

    I have real-time analytics on my wall in the office and every now and then I bump into an odd case of search traffic. This time I spotted a very unusual keyword: cache:http://dejanseo.com.au/anchor-text-proximity-experiment/ It’s impossible to search Google for the above as a regular query (unless you use quotes) and users are taken to Google’s cache of the page and not your own site.

    Dan Petrovic/ DEJAN SEO- 55 readers -