Dan Shewan

  • 9 Mind-Bending Ways to Use Psychographics in Your Marketing

    To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers can leverage in their campaigns. But what is psychographics? Why should you care? How can you use it? These are all questions we’ll be answering in this post.

    Dan Shewan/ WordStreamin EMail- 11 readers -
  • 10 Companies Using Machine Learning in Cool Ways

    If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots. Fortunately, only one of these things is true – but that could soon change, as the doomsayers are so fond of telling us. Image via Abdul Rahid Artificial intelligence and machine learning are among the most significant technological ...

    Dan Shewan/ WordStream- 27 readers -
  • 13 of Our Best Local Marketing Tips…Ever!

    Much to the relief of pretty much everyone, SoLoMo – a crude portmanteau of Social Local Mobile, and surely one of the most godawful marketing buzzwords in existence – failed to catch on and become part of digital marketing’s already insufferable lexicon. However, that doesn’t mean that local search also fell by the wayside.

    Dan Shewan/ WordStreamin Paid Search- 8 readers -
  • The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes

    You know what’s awesome about freelancing? Almost everything. Pants are optional (mostly), pets make better coworkers than most people, and you can listen to Kenny G as loud as you like without fear of mockery or reprisal from colleagues. (Ahem.) Know what sucks about freelancing? Paying taxes. If you’re thinking of striking out on your own as a freelancer or launching your ...

    Dan Shewan/ WordStream- 11 readers -
  • The Comprehensive Guide to Online Advertising Costs

    Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least. Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics fo ...

    Dan Shewan/ WordStreamin Affiliate Social Paid Search- 23 readers -
  • 7 Things Nobody Tells You About Working Remotely

    If you’ve ever been stuck in torrential rain waiting for a delayed train after a long day at the office, the chances are pretty decent that you’ve fantasized about working remotely at least once or twice. Telecommuting – one of the fancier terms for working remotely – seems to be the perfect arrangement for workers in dozens of industries. And, for the most part, it is.

    Dan Shewan/ WordStream- 17 readers -
  • 5 Hot Blog Design Trends in 2017

    From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress. Although all facets of the design industry move quickly, few aspects of design move quite as quickly – or date quite as badly – as that of web design. Whether you’re launching a new blog or thinking about a blog redesign, you want to be su ...

    Dan Shewan/ WordStreamin Paid Search- 17 readers -
  • How to Use Instagram Giveaways to Grow Your Following

    People love free stuff. It’s not just people who are into “extreme couponing,” either. Almost everybody loves the chance to snag some free swag, whether it’s a buy-one-get-one offer on coffee at the local supermarket or the chance to win a year’s supply of free oil changes. Marketers don’t tend to like using words such as “manipulate” to describe what they do, but when it co ...

    Dan Shewan/ WordStreamin Social How To's- 20 readers -
  • 4 Surprising Benefits of Content Marketing

    It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems. But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? Today w ...

    Dan Shewan/ WordStreamin Social Paid Search Content- 10 readers -
  • 6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

    Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered in a new phenomenon in content – the “curiosity gap.” Mainstream media such as newspapers and magazines have long tantalized their audiences with salacious rumors and tawdry gossip to sell papers and ad inventory, but the emergenc ...

    Dan Shewan/ WordStream- 25 readers -
  • How to Write a Case Study Prospects Actually Want to Read

    The case study has long been a staple of marketing departments everywhere. However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable. In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read.

    Dan Shewan/ WordStreamin Paid Search How To's- 13 readers -
  • Trust Signals: How They Work & When to Use Them

    It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be lost in seconds – and it’s the single most important element of any transaction or relationship. What am I talking about? Trust. Although technology and shifts in how we do business has made it easier to buy and sell without fear of being ripped off (or offer so ...

    Dan Shewan/ WordStreamin EMail How To's- 17 readers -
  • Features vs. Benefits: What’s the Difference & Why It Matters

    Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published. How much of this promotional content focused on what your product does? When it comes to marketing, there are two primary approaches you can take.

    Dan Shewan/ WordStreamin Paid Search- 16 readers -
  • 8 Facebook Ad Tools to Help You Increase Leads and Sales

    Facebook advertising has become a core marketing strategy for thousands of businesses, non-profits, and entrepreneurs. In fact, according to WordStream Founder and CTO, Larry Kim, the number of advertisers using Facebook to reach new audiences has doubled during the past 18 months. In today’s post, we’ll be taking a look at eight Facebook advertising tools, and outlining ways ...

    Dan Shewan/ WordStreamin Social- 23 readers -
  • The Beginner’s Guide to Keyword Search Volume for Marketers

    In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, ...

    Dan Shewan/ WordStreamin Paid Search- 35 readers -