Dan Shewan

  • 10 of the Most Innovative Chatbots on the Web

    If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot. Like the endearingly stiff robots we’ve seen in countless movies – tragic, pitiful machines tortured by their painfully restricted emotional range, futilely hoping to attain a greater degree of hum ...

    Dan Shewan/ WordStream- 12 readers -
  • Ethical Marketing: 5 Examples of Companies with a Conscience

    Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles? These are just two of the findings of a recent Aflac survey (PDF) into the potential business impact of ethical commerce and corporate philanthropy.

    Dan Shewan/ WordStreamin Display- 10 readers -
  • The Google Fred Update: Why It Matters and What to Do

    On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients, some of whom had seen a drop in traffic of up to 90%. This was how most folks learned of the latest major Google algorithm update that came to be known as the ...

    Dan Shewan/ WordStreamin Google- 15 readers -
  • 9 Mind-Bending Ways to Use Psychographics in Your Marketing

    To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers can leverage in their campaigns. But what is psychographics? Why should you care? How can you use it? These are all questions we’ll be answering in this post.

    Dan Shewan/ WordStreamin EMail- 15 readers -
  • 10 Companies Using Machine Learning in Cool Ways

    If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots. Fortunately, only one of these things is true – but that could soon change, as the doomsayers are so fond of telling us. Image via Abdul Rahid Artificial intelligence and machine learning are among the most significant technological ...

    Dan Shewan/ WordStream- 28 readers -
  • 13 of Our Best Local Marketing Tips…Ever!

    Much to the relief of pretty much everyone, SoLoMo – a crude portmanteau of Social Local Mobile, and surely one of the most godawful marketing buzzwords in existence – failed to catch on and become part of digital marketing’s already insufferable lexicon. However, that doesn’t mean that local search also fell by the wayside.

    Dan Shewan/ WordStreamin Paid Search- 11 readers -
  • The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes

    You know what’s awesome about freelancing? Almost everything. Pants are optional (mostly), pets make better coworkers than most people, and you can listen to Kenny G as loud as you like without fear of mockery or reprisal from colleagues. (Ahem.) Know what sucks about freelancing? Paying taxes. If you’re thinking of striking out on your own as a freelancer or launching your ...

    Dan Shewan/ WordStream- 11 readers -
  • The Comprehensive Guide to Online Advertising Costs

    Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least. Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics fo ...

    Dan Shewan/ WordStreamin Affiliate Social Paid Search- 25 readers -
  • 7 Things Nobody Tells You About Working Remotely

    If you’ve ever been stuck in torrential rain waiting for a delayed train after a long day at the office, the chances are pretty decent that you’ve fantasized about working remotely at least once or twice. Telecommuting – one of the fancier terms for working remotely – seems to be the perfect arrangement for workers in dozens of industries. And, for the most part, it is.

    Dan Shewan/ WordStream- 17 readers -
  • 5 Hot Blog Design Trends in 2017

    From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress. Although all facets of the design industry move quickly, few aspects of design move quite as quickly – or date quite as badly – as that of web design. Whether you’re launching a new blog or thinking about a blog redesign, you want to be su ...

    Dan Shewan/ WordStreamin Paid Search- 19 readers -
  • How to Use Instagram Giveaways to Grow Your Following

    People love free stuff. It’s not just people who are into “extreme couponing,” either. Almost everybody loves the chance to snag some free swag, whether it’s a buy-one-get-one offer on coffee at the local supermarket or the chance to win a year’s supply of free oil changes. Marketers don’t tend to like using words such as “manipulate” to describe what they do, but when it co ...

    Dan Shewan/ WordStreamin Social How To's- 22 readers -
  • 4 Surprising Benefits of Content Marketing

    It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems. But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? Today w ...

    Dan Shewan/ WordStreamin Social Paid Search Content- 9 readers -
  • 6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

    Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered in a new phenomenon in content – the “curiosity gap.” Mainstream media such as newspapers and magazines have long tantalized their audiences with salacious rumors and tawdry gossip to sell papers and ad inventory, but the emergenc ...

    Dan Shewan/ WordStream- 25 readers -