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These days, social media feels less like an idle distraction and more like an endurance blood sport. Between the constant barrage of outrage and headlines that would put The Onion to shame, engaging with other users on social media has never felt this difficult or punishing. There is, however, some good news.
As millions of businesses try to capitalize on the Black Friday sales and prepare for the looming year-end madness of the holidays, November is always a busy month – and the WordStream blog was no exception this year. This month, plenty of stories struck a chord with our readers. From competitive keyword research and imaginative ways to make the most of ad extensions, there w ...
Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action. You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill or selling plumbing fixtures.
Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns.
As witches descend from their mountainous caves in search of lost hikers to sacrifice to their eldritch gods and the restless dead rise from their dusty crypts hungering for the warmth of human flesh, it’s time to look back at the spookiest and most popular posts from the WordStream blog from October.
On Monday December 23, 1985, in the small city of Sparks, Nevada, Raymond Belknap and James Vance had spent most of the day drinking beer, smoking marijuana, and listening to heavy metal records. Among the albums that Belknap and Vance are believed to have listened to that day was Stained Class, the fourth album by seminal British metal band Judas Priest.
If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot. Like the endearingly stiff robots we’ve seen in countless movies – tragic, pitiful machines tortured by their painfully restricted emotional range, futilely hoping to attain a greater degree of hum ...
October is finally here, which means crisp fall evenings, fragrantly spiced hot beverages, and awkward situations in which at least one or two of your coworkers are likely to raise a few eyebrows with costumes of questionable taste at the Halloween office shindig. It also means it’s time to take a look at the most popular posts from the WordStream blog in September.
At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised. The names, addresses, Social Security numbers, and in some cases credit card details of approximately 143 million Americans were accessed during the attack — almost half the American population.
Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a commitment to ethical principles? These are just two of the findings of a recent Aflac survey (PDF) into the potential business impact of ethical commerce and corporate philanthropy.
Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers are “pivoting to video” from text-based content.
“If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth.” So begins J.D.
I know I say this every month, but man, there was a lot going on at the WordStream blog in August. It might not have been the busiest month news-wise (though we did see some important changes to how ad rotation is handled in AdWords), but that didn’t stop us from publishing some very exciting content this month.
On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs tried to assuage their clients, some of whom had seen a drop in traffic of up to 90%. This was how most folks learned of the latest major Google algorithm update that came to be known as the ...
To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers can leverage in their campaigns. But what is psychographics? Why should you care? How can you use it? These are all questions we’ll be answering in this post.
It’s hard to believe it’s almost August already. Before long, we’ll be lamenting summer trips not taken, paperbacks left unread, beaches not visited. Summer’s not quite done with us yet, however, and we have just enough time to look back at which posts were the most popular with our readers this month.
If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots. Fortunately, only one of these things is true – but that could soon change, as the doomsayers are so fond of telling us. Image via Abdul Rahid Artificial intelligence and machine learning are among the most significant technological ...
Much to the relief of pretty much everyone, SoLoMo – a crude portmanteau of Social Local Mobile, and surely one of the most godawful marketing buzzwords in existence – failed to catch on and become part of digital marketing’s already insufferable lexicon. However, that doesn’t mean that local search also fell by the wayside.
You know what’s awesome about freelancing? Almost everything. Pants are optional (mostly), pets make better coworkers than most people, and you can listen to Kenny G as loud as you like without fear of mockery or reprisal from colleagues. (Ahem.) Know what sucks about freelancing? Paying taxes. If you’re thinking of striking out on your own as a freelancer or launching your ...
Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least. Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics fo ...