Dan Shewan

  • Trust Signals: How They Work & When to Use Them

    It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be lost in seconds – and it’s the single most important element of any transaction or relationship. What am I talking about? Trust. Although technology and shifts in how we do business has made it easier to buy and sell without fear of being ripped off (or offer so ...

    Dan Shewan/ WordStreamin EMail How To's- 4 readers -
  • Features vs. Benefits: What’s the Difference & Why It Matters

    Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published. How much of this promotional content focused on what your product does? When it comes to marketing, there are two primary approaches you can take.

    Dan Shewan/ WordStreamin Paid Search- 11 readers -
  • 8 Facebook Ad Tools to Help You Increase Leads and Sales

    Facebook advertising has become a core marketing strategy for thousands of businesses, non-profits, and entrepreneurs. In fact, according to WordStream Founder and CTO, Larry Kim, the number of advertisers using Facebook to reach new audiences has doubled during the past 18 months. In today’s post, we’ll be taking a look at eight Facebook advertising tools, and outlining ways ...

    Dan Shewan/ WordStreamin Social- 16 readers -
  • The Beginner’s Guide to Keyword Search Volume for Marketers

    In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, ...

    Dan Shewan/ WordStreamin Paid Search- 29 readers -
  • A Look Back at WordStream’s Top 25 Stories of 2016

    I’m not the biggest fan of year-end lists to begin with, but to say I’ve been dreading the inevitable tsunami of retrospectives more so than usual this year would be understatement of… well, 2016. I won’t revisit any of the myriad horrors we’ve endured this year again. There’s plenty enough of that to go around as it is.

    Dan Shewan/ WordStreamin Social Paid Search- 24 readers -
  • 7 Powerful Grassroots Marketing Ideas

    PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to find new customers for your products or services. Grassroots marketing can be an excellent way of getting the word out about your business.

    Dan Shewan/ WordStreamin Social Paid Search- 20 readers -
  • 6 Ways to Optimize Images for Commercial Intent Searches

    The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – but it also provided me with a range of sponsored image results, too: Obviously, I wasn’t looking for an image of that ty ...

    Dan Shewan/ WordStream- 12 readers -
  • Data is Beautiful: 7 Data Visualization Tools for Digital Marketers

    Did you know that, according to IBM, more than 2.5 million terabytes of data is generated every single day? To put this into perspective, one terabyte of data can contain: 17,000 hours of music 310,000 photos More than 132,000 650-page novels Almost 86 million full-page Microsoft Word documents Now multiply any one of these by 2.5 million. In the case of images, 2.

    Dan Shewan/ WordStream- 13 readers -
  • Thought Leadership Marketing: The Larry Kim Way

    Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually implementing a strategy to become a thought leader is a lot harder than it sounds. To complicate matters, there’s usually a fair bit of luck involved, too, which makes the goal of achie ...

    Dan Shewan/ WordStreamin Paid Search- 15 readers -
  • Content Amplification: The Tools & Strategies You Need to Drive Growth

    You’ve slaved away at your beloved content for what seems like weeks. Bleary eyed, exhausted, and borderline delusional, you finally publish your latest blog post with a trembling, caffeinated hand and breathe a ragged sigh of relief. It is done. You have breathed life into the world (kinda) and unleashed your labors upon the internet (sorta, I guess). Except nobody reads your post.

    Dan Shewan/ WordStream- 12 readers -
  • PPC Game Theory, Facebook Recruiting, and Other Top Stories from August

    August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords, delved into the fascinating world of game theory and how it can help improve your PPC campaigns, and even looked at how you can use Facebook to hire the rock-star talent you need ...

    Dan Shewan/ WordStream- 16 readers -