Dan Shewan

  • 4 Surprising Benefits of Content Marketing

    It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and gives audiences useful, actionable content that they need to solve their problems. But did you know there are plenty of other, not-so-obvious benefits to content marketing as well? Today w ...

    Dan Shewan/ WordStreamin Social Paid Search Content- 8 readers -
  • 6 Ways to Use the Curiosity Gap in Your Marketing Campaigns

    Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered in a new phenomenon in content – the “curiosity gap.” Mainstream media such as newspapers and magazines have long tantalized their audiences with salacious rumors and tawdry gossip to sell papers and ad inventory, but the emergenc ...

    Dan Shewan/ WordStream- 18 readers -
  • How to Write a Case Study Prospects Actually Want to Read

    The case study has long been a staple of marketing departments everywhere. However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable. In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read.

    Dan Shewan/ WordStreamin Paid Search How To's- 11 readers -
  • Trust Signals: How They Work & When to Use Them

    It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be lost in seconds – and it’s the single most important element of any transaction or relationship. What am I talking about? Trust. Although technology and shifts in how we do business has made it easier to buy and sell without fear of being ripped off (or offer so ...

    Dan Shewan/ WordStreamin EMail How To's- 11 readers -
  • Features vs. Benefits: What’s the Difference & Why It Matters

    Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published. How much of this promotional content focused on what your product does? When it comes to marketing, there are two primary approaches you can take.

    Dan Shewan/ WordStreamin Paid Search- 11 readers -
  • 8 Facebook Ad Tools to Help You Increase Leads and Sales

    Facebook advertising has become a core marketing strategy for thousands of businesses, non-profits, and entrepreneurs. In fact, according to WordStream Founder and CTO, Larry Kim, the number of advertisers using Facebook to reach new audiences has doubled during the past 18 months. In today’s post, we’ll be taking a look at eight Facebook advertising tools, and outlining ways ...

    Dan Shewan/ WordStreamin Social- 19 readers -
  • The Beginner’s Guide to Keyword Search Volume for Marketers

    In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, ...

    Dan Shewan/ WordStreamin Paid Search- 30 readers -
  • A Look Back at WordStream’s Top 25 Stories of 2016

    I’m not the biggest fan of year-end lists to begin with, but to say I’ve been dreading the inevitable tsunami of retrospectives more so than usual this year would be understatement of… well, 2016. I won’t revisit any of the myriad horrors we’ve endured this year again. There’s plenty enough of that to go around as it is.

    Dan Shewan/ WordStreamin Social Paid Search- 26 readers -
  • 7 Powerful Grassroots Marketing Ideas

    PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to find new customers for your products or services. Grassroots marketing can be an excellent way of getting the word out about your business.

    Dan Shewan/ WordStreamin Social Paid Search- 21 readers -
  • 6 Ways to Optimize Images for Commercial Intent Searches

    The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – but it also provided me with a range of sponsored image results, too: Obviously, I wasn’t looking for an image of that ty ...

    Dan Shewan/ WordStream- 12 readers -