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I don’t even want to try and guess how much content about B2B content marketing is out there. There are possibly thousands of guides on everything from brand voice and editorial style to market segmentation and content amplification. Unfortunately for newcomers, most of this content is absolutely terrible.
I think we can all agree that 2016 has been a hell of a year – and not in a good way. Although the end may be in sight, so too are the holidays, which is either the most joyous or detestable time of year, depending on your perspective. While Thanksgiving and the presidential election have given those of us in the States plenty to chew on (literally and figuratively), the res ...
Finding a PPC agency is like finding the right partner. Even if an agency seems completely compatible with your business goals, it takes time and commitment to achieve those goals. Unfortunately, it doesn’t always work out. This was the situation in which Carolyn Bradley of Adaptive Insights found herself when the financial forecasting software company brought its PPC campaig ...
The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – but it also provided me with a range of sponsored image results, too: Obviously, I wasn’t looking for an image of that ty ...
Whether you went out over the weekend or are preparing for a night of debauchery and questionable costumes tonight, All Hallows Eve is upon us once again. Before we get to the inevitable anxiety about Thanksgiving – and the subsequent descent into the madness of the holidays – let’s take a look back at the top stories from the WordStream blog in October.
I spent entirely too much time deciding on how to open this post. Should I try to cram a Dune gag about pumpkin spice in there somewhere? A little dated, maybe. How about a poetic observation of autumn’s natural beauty? Probably not. Maybe something about the highly civilized, not-at-all-distasteful U.S. presidential election? Hell no.
Did you know that, according to IBM, more than 2.5 million terabytes of data is generated every single day? To put this into perspective, one terabyte of data can contain: 17,000 hours of music 310,000 photos More than 132,000 650-page novels Almost 86 million full-page Microsoft Word documents Now multiply any one of these by 2.5 million. In the case of images, 2.
Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually implementing a strategy to become a thought leader is a lot harder than it sounds. To complicate matters, there’s usually a fair bit of luck involved, too, which makes the goal of achie ...
You’ve slaved away at your beloved content for what seems like weeks. Bleary eyed, exhausted, and borderline delusional, you finally publish your latest blog post with a trembling, caffeinated hand and breathe a ragged sigh of relief. It is done. You have breathed life into the world (kinda) and unleashed your labors upon the internet (sorta, I guess). Except nobody reads your post.
August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords, delved into the fascinating world of game theory and how it can help improve your PPC campaigns, and even looked at how you can use Facebook to hire the rock-star talent you need ...
Data is every marketer’s best friend. Without data, we couldn’t identify what’s working well in our campaigns, diagnose potential problems, or decide upon which areas to focus our efforts. However, some data is more valuable than other data, and knowing which metrics to monitor can mean the difference between success and failure.
What do Harvard University’s endowment, the Tengiz oil field in Kazakhstan, and health insurance company Humana, Inc., have in common? They’re all worth approximately $37 billion – which is also roughly how much unnecessary meetings cost the United States economy every single year in wasted productivity. Although some meetings are crucially important, many are not.
To many small businesses, time is the enemy. It often seems as though there simply aren’t enough hours in the day to get everything done, and this can appear especially true for companies just starting out with paid search. Between the pressures of actually running a business and taking care of customers to the constant time constraints of managing a PPC account and learning ab ...
As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and vertical are constantly looking for new ways to reach their audiences. Unfortunately, this break-neck pace also means that digital marketing has more than its fair share of irritating ...
Here at the WordStream blog, we often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our keywords.
Thanks to emerging technologies and the growing expectation that we should be able to do almost literally everything online, there’s never been a more exciting time in the field of web design. From huge brands redefining what corporate websites can be to the minimal, elegant work of small boutique design studios, the web has never looked better.
Although there weren’t as many major headlines in the world of paid search this month as there were in May, there was still plenty going on in the digital marketing industry. Google shook things up by changing the long-standing yellow color of its AdWords ad tags to green, and marketers were still buzzing about the potentially powerful new ad features coming soon to Google Maps.
For advertisers large and small, PPC and digital marketing often comes down to making less money go farther. Even the most experienced advertisers constantly look for ways to optimize their campaigns and save money, and for many small businesses, saving money on PPC can mean the difference between success and failure. Sound familiar? Worry not, dear reader.
Ever found yourself checking Facebook every few minutes, only to close out of the app in boredom – before going right back in for another quick peek a few minutes later? Well, you’re not alone, and there’s an excellent reason for this – a strong psychological compulsion that’s baked into the site itself.
It’s 6:10 p.m., and I’m stuck in an Uber on Boylston Street. Like a shimmering mirage in the middle of an arid desert, my destination is tantalizingly close, yet terribly far. I’m trying to get to Atlantic Avenue in Boston, but the snarl of traffic currently blocking what seems like the entirety of Back Bay has other ideas.