Dan Shewan

  • The Beginner’s Guide to Keyword Search Volume for Marketers

    In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs. In today’s post, we’ll be exploring everything you need to know about search volume: what it is, why it’s important, ...

    Dan Shewan/ WordStreamin Paid Search- 25 readers -
  • A Look Back at WordStream’s Top 25 Stories of 2016

    I’m not the biggest fan of year-end lists to begin with, but to say I’ve been dreading the inevitable tsunami of retrospectives more so than usual this year would be understatement of… well, 2016. I won’t revisit any of the myriad horrors we’ve endured this year again. There’s plenty enough of that to go around as it is.

    Dan Shewan/ WordStreamin Social Paid Search- 23 readers -
  • 7 Powerful Grassroots Marketing Ideas

    PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to find new customers for your products or services. Grassroots marketing can be an excellent way of getting the word out about your business.

    Dan Shewan/ WordStreamin Social Paid Search- 16 readers -
  • 6 Ways to Optimize Images for Commercial Intent Searches

    The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask). Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – but it also provided me with a range of sponsored image results, too: Obviously, I wasn’t looking for an image of that ty ...

    Dan Shewan/ WordStream- 12 readers -
  • Data is Beautiful: 7 Data Visualization Tools for Digital Marketers

    Did you know that, according to IBM, more than 2.5 million terabytes of data is generated every single day? To put this into perspective, one terabyte of data can contain: 17,000 hours of music 310,000 photos More than 132,000 650-page novels Almost 86 million full-page Microsoft Word documents Now multiply any one of these by 2.5 million. In the case of images, 2.

    Dan Shewan/ WordStream- 10 readers -
  • Thought Leadership Marketing: The Larry Kim Way

    Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually implementing a strategy to become a thought leader is a lot harder than it sounds. To complicate matters, there’s usually a fair bit of luck involved, too, which makes the goal of achie ...

    Dan Shewan/ WordStreamin Paid Search- 12 readers -
  • Content Amplification: The Tools & Strategies You Need to Drive Growth

    You’ve slaved away at your beloved content for what seems like weeks. Bleary eyed, exhausted, and borderline delusional, you finally publish your latest blog post with a trembling, caffeinated hand and breathe a ragged sigh of relief. It is done. You have breathed life into the world (kinda) and unleashed your labors upon the internet (sorta, I guess). Except nobody reads your post.

    Dan Shewan/ WordStream- 12 readers -
  • PPC Game Theory, Facebook Recruiting, and Other Top Stories from August

    August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords, delved into the fascinating world of game theory and how it can help improve your PPC campaigns, and even looked at how you can use Facebook to hire the rock-star talent you need ...

    Dan Shewan/ WordStream- 14 readers -
  • 8 Cool Marketing Analysis Tools for Data Junkies

    Data is every marketer’s best friend. Without data, we couldn’t identify what’s working well in our campaigns, diagnose potential problems, or decide upon which areas to focus our efforts. However, some data is more valuable than other data, and knowing which metrics to monitor can mean the difference between success and failure.

    Dan Shewan/ WordStream- 8 readers -
  • The Ultimate List of Time Management Tips for Digital Marketers

    What do Harvard University’s endowment, the Tengiz oil field in Kazakhstan, and health insurance company Humana, Inc., have in common? They’re all worth approximately $37 billion – which is also roughly how much unnecessary meetings cost the United States economy every single year in wasted productivity. Although some meetings are crucially important, many are not.

    Dan Shewan/ WordStream- 10 readers -
  • How an Air Conditioning Supply Company Keeps Cool Under Pressure with WordStream

    To many small businesses, time is the enemy. It often seems as though there simply aren’t enough hours in the day to get everything done, and this can appear especially true for companies just starting out with paid search. Between the pressures of actually running a business and taking care of customers to the constant time constraints of managing a PPC account and learning ab ...

    Dan Shewan/ WordStream- 9 readers -
  • What Is Content Advertising, and Should You Be Doing It?

    As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and vertical are constantly looking for new ways to reach their audiences. Unfortunately, this break-neck pace also means that digital marketing has more than its fair share of irritating ...

    Dan Shewan/ WordStream- 9 readers -
  • From Spam to BAM! Leveraging User Intent in Email Optimization

    Here at the WordStream blog, we often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our keywords.

    Dan Shewan/ WordStream- 14 readers -
  • Website Design Inspiration: 8 Sites to Spark Your Creativity

    Thanks to emerging technologies and the growing expectation that we should be able to do almost literally everything online, there’s never been a more exciting time in the field of web design. From huge brands redefining what corporate websites can be to the minimal, elegant work of small boutique design studios, the web has never looked better.

    Dan Shewan/ WordStream- 13 readers -