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Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase.
Last month Mary Meeker released her much anticipated 2016 Internet Trends Report, which she’s been compiling every year since 2001. Characterized by Fortune‘s Andrew Serwer as “absolutely first rate when it comes to spotting big-picture trends before they come into focus,” the Kleiner Perkins partner was named one of the ten smartest people in tech by the same publisher in 201 ...
While many remember Donald Trump’s Super Tuesday victory speech for Chris Christie’s vacant expression standing alongside the GOP frontrunner on stage, the big story for me was the sign on the podium. It contained the candidate’s name, as they all do, but with the notable addition of instructions for joining the campaign via text message.
4 Ways That Retailers Can Gail Traction on Mobile January 21, 2016 by Dan Slavin Leave a Comment Filed Under: Commentary Last year we saw retailers double-down on their commitment to mobile. Some retailers are initiating mobile loyalty programs using SMS messages as the primary communication channel.