- Our Blog
No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community.
Infographic marketing is still alive and well. However, infographics are now everywhere, so it is important to go about using them in the right way. As with content, the internet is flooded, so you need to make sure your infographic stands out and converts. Having a bad infographic can hurt your brand.
With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build brand awareness.
In the early days of the internet, patience was a must. Websites could take up to a minute to load and content such as streaming video was little more than a faraway dream. But as technology has improved, customers have come to expect fast page load times. In fact, if your business site loads slowly, your visitors may get frustrated and leave.
I still remember the days when you had to go to the library or track down the phone number of an expert to get some questions answered. Now you just “ask” Google, visit Q&A sites, or tweet the question, and almost instantly get answers. How well does your online content answer questions that your audience is asking? Your ability to helpfully answer critical questions not ...
Getting the word out about your brand can be challenging, especially in an overpopulated social media landscape. You’ll often find that unless you can grow your follower base, your messages are consistently limited to people who already know about you. A contest encourages those followers to spread the word about your products or services in exchange for a prize.
There are certain seasons that have long provided sales opportunities to certain businesses. Whether it’s Valentine’s Day for a greeting card company or Christmas for a retail shop, savvy marketers find a way to make the most of any brief increase in buying. But shopping holidays go well beyond the Christmas and Valentine’s Day seasons.
Brands have so many different content marketing channels, it can be tempting to post the same update across multiple social media platforms. But each site has its own unique culture, which means what works on Facebook may not work on Instagram or Twitter. For best results, businesses should create separate social media marketing strategies for each platform.
You really can’t have enough tools for your visuals to make your content stand out. New tools bring more inspiration, creativity, and more ways to get your images in front of relevant audiences. The more tools you get to know, the more you are able to experiment, and the more varied your visual marketing tactics become.
Thanks to the Internet, sales teams have the best research tools available. One quick Google search can give them information about a potential customer and possibly uncover a few leads they wouldn’t have otherwise considered. Social media has become one of the best ways to get this information, since many professionals willingly share details about their activities with their followers.
Published 1 min ago 0 Today, businesses face increasing pressures to maintain an active presence online. By interacting on social media platforms, experts say, entrepreneurs can connect with existing customers and reach out to new ones. They can make connections with other business owners in their respective industries and learn from the posts they see every day.
Webinars have become valuable marketing tools for businesses in all industries. With just one event, entrepreneurs can connect with professionals around the globe, make valuable connections and establish themselves as thought leaders on various topics. But choosing a unique, attention-grabbing topic can be challenging, especially with so many other webinars competing for attention.
Published 1 min ago 31 Whether you’re blogging how-to tips or filling your YouTube channel with informative videos, if you’re in business today, you’re likely using content marketing to reach customers. You may even invest a significant portion of your budget into your content generation efforts with no guarantee you’ll get a return on that investment.
Published 1 min ago 25 Professionals no longer go into an office every day to get their work done. The Internet now allows employees to work from home, while on the road, or while sitting in a coffee shop down the street from the office. All of this remote work has freed businesses up to handle workers located anywhere in the world, either on a contract or salaried basis.
When you want to teach your audience how to do something, visualization is one of the easiest and most effective ways to build awesome media. While we’ve talked about more obvious ways to visualize an instruction such as a SlideShare presentation or a video, here are a few newer, more creative ways to visualize your how-to instruction.
Published 1 min ago 23 The success of video content is well-documented and indisputable: 60 percent of users prefer video over text. Video also keeps users on a site for more than five minutes longer than text and images alone. Furthermore, the presence of a video drops a site’s bounce rate by 28 percent.
Published 1 min ago 24 It’s been said that if you really want to find out if you’re a leader, turn around. If no one is following, you’re not a leader. The same goes for publishing content online. If no one is taking it in, it’s not worth much. To grab the eyes, ears, hearts and mouths of your fans, you not only have to create interesting, relevant and remarkable cont ...