dan steiner

  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community.

    Relevancein EMail Content- 10 readers -
  • Why Your Infographic is Ruining Your Business

    Infographic marketing is still alive and well. However, infographics are now everywhere, so it is important to go about using them in the right way. As with content, the internet is flooded, so you need to make sure your infographic stands out and converts. Having a bad infographic can hurt your brand.

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  • How Sharing Your Marketing Expertise Helps Win Customers

    With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build brand awareness.

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  • Is Your Site Ranking Poorly in Search Results? Check Your Page Load Speed

    In the early days of the internet, patience was a must. Websites could take up to a minute to load and content such as streaming video was little more than a faraway dream. But as technology has improved, customers have come to expect fast page load times. In fact, if your business site loads slowly, your visitors may get frustrated and leave.

    Relevancein SEO- 8 readers -
  • Does Your Content Answer Searchers’ Questions?

    I still remember the days when you had to go to the library or track down the phone number of an expert to get some questions answered. Now you just “ask” Google, visit Q&A sites, or tweet the question, and almost instantly get answers. How well does your online content answer questions that your audience is asking? Your ability to helpfully answer critical questions not ...

    Content Marketing Institutein SEO- 8 readers -
  • 7 Tips for Hosting a Successful Social Media Contest

    Getting the word out about your brand can be challenging, especially in an overpopulated social media landscape. You’ll often find that unless you can grow your follower base, your messages are consistently limited to people who already know about you. A contest encourages those followers to spread the word about your products or services in exchange for a prize.

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  • 7 Tips for Using Holiday-Related Posts to Boost Your Social Media Presence

    There are certain seasons that have long provided sales opportunities to certain businesses. Whether it’s Valentine’s Day for a greeting card company or Christmas for a retail shop, savvy marketers find a way to make the most of any brief increase in buying. But shopping holidays go well beyond the Christmas and Valentine’s Day seasons.

    Relevancein Social- 27 readers -
  • 7 Less Obvious Tools to Improve Your Visual Content

    You really can’t have enough tools for your visuals to make your content stand out. New tools bring more inspiration, creativity, and more ways to get your images in front of relevant audiences. The more tools you get to know, the more you are able to experiment, and the more varied your visual marketing tactics become.

    Content Marketing Institutein Content- 9 readers -
  • 5 Ways Your Sales Team Can Use Social Media to Vet Leads

    Thanks to the Internet, sales teams have the best research tools available. One quick Google search can give them information about a potential customer and possibly uncover a few leads they wouldn’t have otherwise considered. Social media has become one of the best ways to get this information, since many professionals willingly share details about their activities with their followers.

    Relevancein Social- 8 readers -
  • 4 Tips for Presenting a Webinar During the Holiday Slump

    Webinars have become valuable marketing tools for businesses in all industries. With just one event, entrepreneurs can connect with professionals around the globe, make valuable connections and establish themselves as thought leaders on various topics. But choosing a unique, attention-grabbing topic can be challenging, especially with so many other webinars competing for attention.

    Relevancein Content- 15 readers -
  • 3 Mistakes That Can Derail Your Content Strategy

    Published 1 min ago 31 Whether you’re blogging how-to tips or filling your YouTube channel with informative videos, if you’re in business today, you’re likely using content marketing to reach customers. You may even invest a significant portion of your budget into your content generation efforts with no guarantee you’ll get a return on that investment.

    Relevancein Content- 28 readers -
  • 6 Steps to More Efficient Content Marketing Teams

    Published 1 min ago 25 Professionals no longer go into an office every day to get their work done. The Internet now allows employees to work from home, while on the road, or while sitting in a coffee shop down the street from the office. All of this remote work has freed businesses up to handle workers located anywhere in the world, either on a contract or salaried basis.

    Relevancein Content- 16 readers -
  • Want to Explain How-To? Do It Visually With These Free Tools

    When you want to teach your audience how to do something, visualization is one of the easiest and most effective ways to build awesome media. While we’ve talked about more obvious ways to visualize an instruction such as a SlideShare presentation or a video, here are a few newer, more creative ways to visualize your how-to instruction.

    Content Marketing Institutein How To's- 10 readers -
  • 8 Content Marketing Tools to Try Today

    Published 1 min ago 24 It’s been said that if you really want to find out if you’re a leader, turn around. If no one is following, you’re not a leader. The same goes for publishing content online. If no one is taking it in, it’s not worth much. To grab the eyes, ears, hearts and mouths of your fans, you not only have to create interesting, relevant and remarkable cont ...

    Relevancein Content Facebook- 21 readers -