dan stelter "the b2b lead gen guy"

  • 4 B2B Content Secrets You Fail to Use

    “When writing copy, assume that your product is the last thing on your reader’s mind.” Bob Bly shares that great insight in his Bob Bly’s Secrets of Successful Business-to-Business Direct Marketing special report. And yet, much B2B content marketing is relatively immature, focusing on the product, features, and benefits.

    Content Marketing Institute- 20 readers -