dan@crayon.co (dan slagen)

  • Remember These 5 Things When Selling a Website Redesign to Your Boss

    Most marketers know the phrase “too many cooks in the kitchen” all too well. If not, tell me the following scenario doesn’t sound familiar: You’ve just been assigned to lead a new marketing initiativet. Soon after, word gets out around the office about it and before you know it, everyone there is all of a sudden a marketing and design guru with expert advice for you.

    The IMPACT Blog- 6 readers -
  • 10 Steps to Designing a Website for Inbound Success

    During most web design/redesign projects, the goal is to increase engagement. Usually, designers turn to direct response marketing tactics to test different fonts, wording, adding a video, inserting imagery that conveys urgency to users, etc. They test out whatever they can to achieve more engagement, but from a business point of view, they’re forgetting one very important ...

    The IMPACT Blog- 11 readers -