- Our Blog
Most marketers know the phrase “too many cooks in the kitchen” all too well. If not, tell me the following scenario doesn’t sound familiar: You’ve just been assigned to lead a new marketing initiativet. Soon after, word gets out around the office about it and before you know it, everyone there is all of a sudden a marketing and design guru with expert advice for you.
During most web design/redesign projects, the goal is to increase engagement. Usually, designers turn to direct response marketing tactics to test different fonts, wording, adding a video, inserting imagery that conveys urgency to users, etc. They test out whatever they can to achieve more engagement, but from a business point of view, they’re forgetting one very important ...