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How well do you know your customers? Owners of online stores should put a lot of effort into figuring them out. Seeing things from your customers’ point of view will give you the valuable knowledge you can use to improve your business. It’s not for nothing that the whole sales and marketing world are using customer-centricity as the number one buzzword.
It’s easy to see social media as unimportant, trivial, and distracting. But the fact is that so many people are on social media, you need to be on it too. If you are a brand, it is essential that you participate in social listening. People will talk about you on social whether you are on it or not, particularly if you are gaining any kind of visibility.
Email marketing is an effective way of communicating with customers. Just like other marketing tactics, it requires a well-thought strategy to capture the attention of your readers and convert them to paying customers. Even in the face of social media, email marketing has still proven highly effective.
Businesses are used to jumping through hoops for their clients. With their websites, for example, companies go to great lengths to turn their visitors into customers. Once they attract their customers, companies do a lot to maintain their engagement levels. Of course, this process is just a part of doing business, and a business that doesn’t go after its customers isn’t going ...
If you’re a business owner who is just starting out, you might not have the big advertising bucks to spend on attracting consumers and staying ahead of the competition. But while TV and radio marketing can help grow your customer base, there are other steps you can take to attract a devoted following. Here are seven tips that will help you capture the attention of consumers.
Are you a small business owner who is struggling to stay motivated? Trying to stay motivated is a common hurdle that a large number of entrepreneurs face. Many businesses fail as a result of a lack of drive. However, there are strategies for overcoming this problem and eventually building a more successful company.
Most business owners are not writers, yet a website needs content. How do you get around this dilemma? Think **around** the brick wall. Content writing is so much more than writing blog posts. Neil Patel gives an excellent definition of content marketing – it’s all about telling stories. And you can tell stories in 1,007 different ways.
The success or failure of a business depends upon many factors. Such factors include the quality of the product or service; management; pricing; and competition among others. How Personal Finance Mistakes Harm Business Finances A hidden but important factor that could determine the success or failure of a business is the personal finances of the owner.
On Growing Your Business: 3 Key Ways to Learn from Successful Entrepreneurs April 18, 2017 By Dana Davis Leave a Comment People who say they have nothing left to learn are foolish, to say the least. Actually, the most successful businessmen and women understand that every day of their lives is a learning experience.
Personal Branding for Business Owners: Is It Necessary? March 18, 2017 By Dana Davis Leave a Comment Social media has really changed the way we look at personal branding. Professionals can now share their expertise with millions of followers on a regular basis. Readers can interact with their idols directly.
The world gets smaller every day, and we all have to do everything we can to keep up with the ever-changing times. Gone are the days when people would walk in your front door asking you to take on an apprentice. These days, people can do everything online—even teach. Enter the Learning Management Systems, or LMS.
How to Effectively Transition from a Corporate Career to a Freelance Career February 22, 2017 By Dana Davis Leave a Comment More people than ever are making the transition from working at a company to working for themselves in a freelance career. Some of these freelancers set up an LLC, but in actuality they are working for themselves rather than being part of a larger company.
What should you do when your Amazon competitor matches your price? Even worse, when your competitors undercut you? Will your sales plummet? That’s the logical conclusion, especially if they get the “Amazon’s Choice” flag. So should you cut your prices and race your competitors to the bankruptcy court? Customer Buying Behavior Amazon customers choose to buy from the site fo ...
As an entrepreneur, you understand that market research is a must. What many business owners fail to realize is that they probably shouldn’t conduct market research themselves. You shouldn’t even hand the task off to an in-house marketing person or team. Photo by Davide Ragusa If you have the budget for a marketing department, it’s best to utilize that resource for content mark ...
The right project manager can make or break any development project, whether it be small or large. Whether you’re upgrading products you already have or creating a new product, you’ll find that an individual skilled in project management can be the deciding factor in timelines and overall success.
Teaching an online course is far from being all sunshine and rainbows. You have to deal with a lot to set everything up. Your tasks include creating and marketing your content, as well as engaging with your audience. That’s how things were in the past, at least. Setting up a web portal for your courses has become a lot less complicated because of all the tools now available ...
As of December 20, 2016, close to 1.2 billion email messages have been sent with WiseStamp. You might want to know why so many are using it. Now that you’ve seen the number of business owners and professionals giving their vote of confidence to WiseStamp, I hope that at this point, there isn’t a shred of doubt in your mind of how valuable the tool can be for growing your busi ...
Important Factors to Consider When Branding a Business December 18, 2016 By Dana Davis Leave a Comment Does your business have an instantly recognizable brand? If not, you need to consider changing this situation as quickly as possible. People like to associate themselves with certain brands they trust and that they are familiar with, so you need to put your business in this position.
Life insurance is one of the most important investments that you’ll ever make for your family. It’s the best safety net that you can buy. In fact, it’s one of the only ways that you can take care of your loved ones if something tragic were to happen to you or allow your small business to continue to operate.
Data is a company’s biggest asset. Should it ever be compromised, the repercussions can be plentiful. If you don’t protect company data, you could lose hundreds of dollars, your reputation, and, in some instances, your business. As you hear about data breaches from big companies, the news likely alarms you. You wonder how you can protect your company from the same.