dana drissel

  • The Utopian Future of Channel Selling

    Channel partners and Value-Added Resellers (VARs) are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first to be held accountable for meeting their quotas.

    Marketing Technology Blog- 4 readers -