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In this interview from MarketingSherpa Email Summit 2015, Courtney Eckerle, Reporter, MarketingSherpa, discussed with Jeffrey Anderson, Digital Marketing Manager, A Place for Mom, when a marketer should start thin ...
In this interview from MarketingSherpa Email Summit 2015, Kate Ellis, Marketing Analyst, and Jeff Koleba, Vice President of Marketing and Programming, Churchill Downs (home of the Kentucky Derby), both of Kentucky Derby, discussed why relevance is important w ...
The impulse to share something new with someone else is a natural and universal trait. But in the age of the Internet, why are some things shared while others are not? What causes a piece of content to go viral? To help answer this Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Jonah Berger, author of Contagious: Why Things Catch On, to learn ...
A few moments after her featured speaker session at MarketingSherpa Email Summit 2015, Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store, sat down at the Media Center with MarketingSherpa Reporter Courtney Eckerle to discuss why it’s so important for marketers to recognize problems and implement changes to their email campaigns as soon as they can.
Brands are not solely defined by corporate executives and marketing campaigns but by communities that are loyal to the brand and the perception of those communities by society. These communities are never static. As the major purchasing power shifts from one generation to the next, brands need to evolve in order to ensure the survival of their market share.
What is a brand? Specifically, what is a brand in the 21st century, when we have the ability to converse directly with our customers? Is it a product, a culture, a destination, service or ingredient? Or is it something more metaphysical? Steven Jones said in his book, Brand Like a Rockstar, that, Brands are so much bigger than business, logos, names and locations.
It’s the most exciting, most jam-packed, most fiscally responsible big game ad ever. It’s Newcastle’s Band of Brands big game ad, ...
We are in the midst of an informational and technological revolution. It is constantly changing the way we communicate. There is an unspoken drive deep down in the collective psyche of humanity that is pushing us to make communication faster and universal. Being able to express complex ideas is vital to our species’ survival. Its taken us from caves to high rises.
When I was young, my father worked at NASA’s Goddard Space Flight Center in Greenbelt, Md., as a technician. One day, he brought my brother and I back into his lab, which was filled with guys in white lab coats looking very important, whirling around equally important-looking machines that permeated the room with an orchestra of electronic sounds and blinking red light bulb eyes.
The hardest part of getting any endeavor off the ground is to secure funding. Traditionally, in order to gain enough funding for a project, entrepreneurs had to go to banks or find funding through willing investors. Today, entrepreneurs can achieve funding through a variety of ways including friends and family, angel investors or venture capitalists, but none of them are as ...
In 2012, only half of Americans knew of amyotrophic lateral sclerosis, commonly known as Lou Gehrig’s disease, named after one of its most famous victims. The ALS Association, a nonprofit committed to raise money for research and patient services, raised a combined total of $19.4 million for that year.
The world is getting faster. In the past few years, the term globalization has been used to describe an unprecedented cultural, economic and political phenomenon that has fundamentally changed the world. With faster intercontinental travel and almost instantaneous communication technologies, societies, economies and individuals have become more interdependent than ever before.