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Migrations! Migrations! Migrations! Everywhere you look there seems to be one that is happening. But website migrations are not easy! There are many good migrations being conducted on a regular basis, but you never hear about them. You only hear about those that have not gone as well as expected, sometimes through no fault of those involved.
Walking into a meeting to discuss the progress of an SEO project, it is common to be hit with the question of ‘So when will our site be optimised?’. This perception that optimised exists is what hinders so many SEO strategies from growing and fully developing. It can be difficult to be thinking long term in the actions you’re taking when there’s a short-term goal and finite contract length.
Crawling a website is an extremely valuable part of any SEO’s armoury, and it’s great that we have so many tools available to make the job easier. Tools such as DeepCrawl, OnPage.org and Screaming Frog are constantly innovating to bring us more advanced data, allowing us to make informed, data-led decisions.
There comes a time in most websites’ lifetime when they will go through the dreaded website migration. Website migrations are one of the most difficult technical processes to go through regardless of how skilled you are in digital marketing or development. You are taking a website that (hopefully) has stability, and you are making a huge change.
Estimated reading time: 6 minutes, 12 seconds As always in the digital marketing industry, 2015 has been another year of change. With new tools, algorithm updates, customer behaviour changes and the shift to a more user focused approach, we are constantly evolving and innovating to stay on the cutting edge.
Tools can come in all different type of formats including desktop applications, online software, Excel tools, or even browser plugins. In my last post I covered 17 tools that would help you with Technical SEO. Within the comments a few people mentioned some plugins that they felt warranted beig in the list.
Technical SEO continues to be one of the most valuable stages in any SEO campaign. Ensuring that the technical foundations are laid provides you with the ability to become more creative with content. In this post, I have provided 17 tools that you can use to during different areas of technical SEO.
Focusing on great content for your website, but failing on technical SEO is like putting Fernando Alonso in the 2015 McClaren F1 car. You have a great asset, but are being held back by technical issues! In this post, I discuss four technical SEO issues that go unnoticed by most companies. Redirect Chains Redirects are part and parcel of having an evolving website.
It’s a bit late to say it’s a new year with new opportunities, but I am going to say it anyway! We have all been busy building out new campaigns, and trying to find opportunities for our clients or brands that we work with, as we get full flow into 2015. One thing that I have been working on a lot over the past few months, is spotting opportunities.
Software is big business! Marketing software and online marketing software in particular is big business. Only recently, Hubspot floated on the New York Stock Exchange with a “closing price [which] reflects an overall valuation of $913 million” according to the WBUR. That’s nearly a billion dollars for a marketing software company! Although we already knew it (or we should ...
Image source: The Guardian Not every piece of content is going to go viral. Not every piece of content will generate you hundreds of thousands of visits, build authoritative links or generate you millions of pounds in revenue. But what content marketing will do – if it is bought into, given a seat at the marketing table and done correctly – will gradually improve your brand visi ...