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The Internet of Things took a giant leap forward this year with Google’s announcement of two powerful new technologies at its I/O conference, the company’s annual developer-focused gathering, in late May. What do these two technologies mean for marketers? Not only will these two innovations help bring intelligence to millions of devices, but they could very well signal the e ...
Currier and Ives’ depiction of Lincoln’s assassination from the United States Library of Congress. Who killed Lincoln? Let’s say you know 10 historians. If you ask the first one, “Who killed Lincoln?” and he or she told you, “John Wilkes Booth assassinated Lincoln” would you really need to ask the other nine? Probably not. This is why Google built the Knowledge Graph.
Is Glass Really Dead? “Thank you for exploring with us.” That was the subject of an email all Google Glass explorers received a few weeks ago letting us know that the Glass Explorer program is shutting down, and Glass in its current form is dead. But is Google Glass truly dead? In short, no. Glass itself is transitioning from a Google[x] labs project to a standalone unit ins ...
This week, Twitter announced that it will be tracking which mobile apps users download in order to improve its ad targeting capabilities. If you use Twitter’s mobile app, you’ll soon be presented with a prompt inside the app that reads, “To help tailor your experience, Twitter uses the apps on your device.
For several years now, the world has been watching Google roll out its revolutionary head-mounted display product, Google Glass, to mixed reviews. From a technological perspective, the product is amazing. Perfect? Not even close, but still amazing. From a consumer perspective, it’s weird and obnoxious.
In 1990, Tim Berners-Lee developed a way to connect text documents stored on different computers together via hyperlinks. That project was named the World Wide Web, and is responsible for much of how we use the internet. A few days ago, Google unveiled The Physical Web, an open-source project to connect smart devices in different physical locations to users.
The long awaited Apple Watch is finally here. Yes, it looks amazing. Yes, it is expensive. And, yes, it’s not really a necessity, but people will buy it anyway. As wearables go mainstream, marketers will need to adjust their marketing tactics to account for the new ways consumers will engage with this shiny new technology.
Earlier this month, Google announced that itssearch ranking algorithm will now consider whether a site is HTTPS. Does this mean you should now go out and make the switch to HTTPS, or is this just political jousting with no real search relevance on Google's part? What Is HTTPS, Anyway? HTTPS stands for Hyper Text Transfer Protocol Secure.
Don't make people pay for music, says Amanda Palmer. Let them. In a passionate talk that begins in her days as a street performer (drop a dollar in the hat for the Eight-Foot Bride!), she examines the new relationship between artist and fan. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers ...
Here's a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access to photos and videos, and the ability to incentivize content creation through influencer marketing and .
My wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but not her keys. If this had happened six months in the future, I would have never received her call because she would have just unlocked the door with her phone.
We had over 55,000 people tell us they #WantAnR8. We chose 5. Do you want to be next? All that Audi R8 fans need to do is tweet why they #WantAnR8—with the official con ...
Jimmy Fallon & Justin Timberlake show you what a Twitter conversation sounds like in real life. Subscribe NOW to The Tonight Show Starring Jimmy Fallon: http://bit.ly/1nwT1aN Watch The Tonight Show Starring Jimmy Fallon Weeknights 11:35/10:35c Get more Jimmy Fallon: Follow Jimmy: http://Twitter.com/JimmyFallon Like Jimmy: https://Facebook.