daniel crummack

  • Building Efficiencies in Marketing with these 5 Marginal Gains

    Published 1 min ago 45 The idea of marginal gains took the cycling world by storm in 2012. By embracing the idea of doing the small things right, and aiming to improve the efficiency of everything by 1%, Dave Brailsford, the Performance Director of British Cycling, had masterminded Britain’s first ever Tour de France victory and then went on to win seven out of ten ava ...

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  • Repurposing Premium Content as an Email Course

    Published 1 min ago 29 Content marketing and lead nurturing go hand in hand. You can’t have one without the other. When both are done well, you have an effective way of guiding clients through your funnel, bringing those top of the funnel leads closer to the bottom. Without good content, it’s proving more and more difficult to get visitors to turn into customers, so i ...

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