Daniel Faggella

  • How computer vision may impact the future of marketing

    When people think about computer vision (sometimes called “machine vision”), they often think of smartphones and autonomous cars. Snapchat can give you a puppy dog face thanks to facial recognition (a subset of machine vision). Autonomous cars can identify a human walking across a street. But did you know that machine vision plays a role in future marketing applications as w ...

    Daniel Faggella/ Marketing Land- 13 readers -
  • The future of AI marketing applications in retail

    Over the past few years, e-commerce has been slowly and steadily transformed by artificial intelligence (AI). The world has watched Amazon go from bookseller to voice-activated, product-recommending, Internet of Things behemoth over the last 15 years, and — for many reasons — e-commerce has been an area of great AI adoption, particularly in marketing.

    Daniel Faggella/ Marketing Land- 13 readers -
  • B2B applications of AI in marketing: Two use cases that matter

    Artificial intelligence and machine learning are proving to be very useful in just about every business function in the enterprise, and marketing is no exception. AI is already impacting marketing, and it’s going to further shape the future of how business is done and how relationships are forged between companies and their clients.

    Daniel Faggella/ Marketing Land- 12 readers -
  • 5 steps to optimize the back end of your sales funnel

    Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t buying? Optimizing your inbound marketing regimen for lead generation is no easy task for marketers. Doing so requires creating compelling content that resonates with your target audience, then taking the initiative to promote your content across a myriad of social m ...

    Daniel Faggella/ Marketing Landin EMail- 17 readers -
  • The fundamentals of the first email

    Email autoresponders are one of the most powerful tools in your marketing arsenal; you can literally write these messages once and put them to work for your business, day and night. Just like any aspect of marketing, there are some limitations to conventional autoresponders. If you don’t tailor your emails to address these limitations, your sales funnel likely won’t convert many subscribers.

    Daniel Faggella/ Marketing Landin EMail- 17 readers -
  • 5 emails to re-engage your subscriber list

    Building an email list is not an easy task in an e-commerce business. You need to create consistent content that resonates with your target audience. Then, you must actively promote that content to convert your readers into subscribers. But this is just the starting point of email marketing. You need to garner the trust of your prospects if you ever expect them to buy from you.

    Daniel Faggella/ Marketing Landin EMail- 30 readers -
  • 5 strategies to convert your readers into email subscribers

    In the age of information marketing, email is widely considered the most effective medium to generate revenue, converting better than social media, search engine optimization and pay-per-click advertising. Your email list is arguably the biggest asset in your online business. Unlike other popular platforms, email gives you the opportunity to own the relationship with your pr ...

    Daniel Faggella/ Marketing Landin EMail- 8 readers -
  • 5 ways to maintain your SEO ranking

    Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. When you establish yourself as an authority through the lens of Google, it will increase your visibility in search engine queries.

    Daniel Faggella/ Marketing Landin SEO- 29 readers -
    Earlier about the same topic:
  • How to increase sales through broadcast messaging

    Email marketing has been tested and proven to garner the highest return on investment of any medium on the web; however, building a responsive list of subscribers isn’t as simple as it sounds. Gone are the days when everyone was infatuated with the concept of email and the phrase, “You’ve got mail” had you frantically checking your inbox.

    Daniel Faggella/ Marketing Landin EMail How To's- 27 readers -
  • 5 ways to maintain your SEO ranking

    Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. When you establish yourself as an authority through the lens of Google, it will increase your visibility in search engine queries.

    Daniel Faggella/ Search Engine Landin SEO EMail- 42 readers -
  • 3 segmentation strategies to maximize profits

    It’s no secret that email segmentation can increase the engagement rates of your messages. Nearly 40 percent of marketers who segment their lists saw better open rates, and 24 percent had increased deliverability and ROI on email marketing, according to eMarketer. Your prospects and customers are not all the same.

    Daniel Faggella/ Marketing Landin EMail- 19 readers -