daniel friscia

  • 4 Common Questions Prospects Ask Me During The Sales Process

    July 21, 2016 We’re now more than half way through the year and already there have been many changes within digital marketing. Google’s Performance Summit yielded many updates, including: Expanded text ads Bid adjustments by device Demographics for Search Ads Pinterest has turned the advertising corner, growing into a strong player within the market and Programmatic contin ...

    PPC Heroin Paid Search- 9 readers -
  • Understanding Budget’s Role In PPC Account Performance

    Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first impression with the big bosses or clients and co ...

    PPC Heroin Paid Search- 21 readers -
  • Escape Your PPC Data Rut With These Four Reports

    It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day and overall performance to see if anything ...

    PPC Heroin Paid Search- 5 readers -
  • Be Smarter About Your Display Network Placements

    Are you new to running campaigns on the Google Display Network (GDN)? Looking for a way to optimize your automatic placements campaign? Thinking managed placements is the way to go? Here’s something to keep in mind as you continue to develop a strong presence on the Display Network. Setting up Keyword Contextual Targeting campaigns on the GDN is a great way to target your ...

    PPC Heroin Google- 10 readers -