Daniel Gilbert

  • Attack of the clones: Here’s a script to fight duplicated ads

    You know those nightmares where your reflection comes out of the mirror and steals your life? Just me? Well, anyway, this is like that — but in AdWords. Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in converting your old standard ads and make two expanded text ads (ETAs) instead of one.

    Daniel Gilbert/ Search Engine Landin SEO Google- 22 readers -
  • Here’s a script for copying labels between levels

    If you’ve ever run an AdWords account before, you’ll know why being able to copy labels between levels is such a godsend. In a typical account, you generally deal with hundreds, or even thousands of campaigns, within which there can be thousands more ad groups and keywords. Without proper labeling, things can get very messy… which is bad.

    Daniel Gilbert/ Search Engine Landin SEO Google- 16 readers -
  • Seriously, Google, can you just make exact match exact?

    In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If you just want to know how to fix this travesty, then scroll to the stopgap solution section where I’m sharing a script from Brainlabs (my employer) which will automatically add so-called “close variants” as negative keywords.

    Daniel Gilbert/ Search Engine Landin SEO Google- 29 readers -
  • Keeping an eye (or three) on your AdWords competitors

    We all love to know what our competitors are up to. We shouldn’t care that much — we should probably just get on with being the best. But we just can’t help ourselves. The best (and only empirical) source of competitor data is the AdWords Auctions Insights report. The only problem with this report is that it’s not easy to see changes over time, you can’t do any filtering, an ...

    Daniel Gilbert/ Search Engine Landin Paid Search SEO Google- 28 readers -
  • Hot off the presses: Make heat maps for device performance

    Heat maps are cool. Searchers’ behavior changes by hour and by day. Heat maps let you see the hot spots where you should fire up your bids — and the moments when you could save cold, hard cash by putting your ads on ice. I’ve shared a heat map-generating script with you before, but now the tech team at Brainlabs (my employer) has improved it.

    Daniel Gilbert/ Search Engine Landin Google- 30 readers -