Daniel Gilbert - Page 2

  • Hot off the presses: Make heat maps for device performance

    Heat maps are cool. Searchers’ behavior changes by hour and by day. Heat maps let you see the hot spots where you should fire up your bids — and the moments when you could save cold, hard cash by putting your ads on ice. I’ve shared a heat map-generating script with you before, but now the tech team at Brainlabs (my employer) has improved it.

    Daniel Gilbert/ Search Engine Landin Google- 30 readers -
  • Rotating ad copy: What traffic are you missing out on?

    Ad testing is massively important. But you knew that already. You’ve set up all your ad groups with multiple ad copy variants. But the thing is, you don’t want to test for its own sake. You can’t just write a bunch of ads and leave them. At some point, you have to make decisions — keep the winners and lose the losers. If you keep showing losers, you’re missing valuable clicks and conversions.

    Daniel Gilbert/ Search Engine Landin Google- 21 readers -