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Now that just about everybody and their brother has finally caught on to the content marketing trend, it’s about time you began doing something that sets your content apart from the others. Your consumers already love interacting with your content; in fact, 61% of consumers prefer companies with custom online content.
Since when did engaging audiences become so hard? Why do we suddenly need guides to tell us how to best get and sustain the attention of our audience? Of course, engaging audiences is the question that has been making marketers and advertisers tick for decades, but I believe engagement is really quite simple: know what works, and do it. Sure, this may sound oversimplified, but bear with me.
Being a CrazyEgg fan, you already know your landing page is one of the most powerful tools you have to increase high-quality conversions. It matches your message to the exact audience that should be exposed to it. And it takes virtual strangers, people who may know nothing about your product or services, and turns them into warm prospects, people who may be willing to try your product.
Videos are quickly becoming the new currency of online content. According to Insivia, videos were the fastest growing form of ad format in 2012. Almost half of all web users watch at least one video online each month, and about 100 million users watch online videos every day, comScore says. Clearly, videos are a part of our personal daily online lives; however, businesses ar ...