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Marketing doesn’t happen without goal-setting. B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Marketers must clarify what they’re aiming to achieve with B2B social media campaigns, ...
Have you been tasked with generating more awareness, more leads and more advocates? Need a plan to get you started? In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals. #1: Increase Brand Awareness Perhaps your brand isn’t a household name and you’d like more prospective customers to know who you are.