daniel matthews

  • How to Align Small Business Social Media With Your Goals

    Are you skeptical about small business social media? When you’re the owner or manager of a small business, it seems like there are at least a million things to think about. Why does social media have to be one of them? And how is it even possible to include social media marketing in your day-to-day routine? The other demands of business are so pressing.

    The Next Scoopin Social EMail How To's- 8 readers -
  • How To Boost Conversions On Your Website (Without Hiring A Specialist)

    An effective e-commerce site is like a well-written novel. Every word, every element is integral to the reader’s journey. Each page of each chapter leads you to the endpoint, the resolution of the problem, at which point you walk away satisfied. If you include words and pages that don’t belong, you risk losing your audience. They leave out of boredom, confusion, or both.

    The Next Scoopin How To's- 19 readers -
  • How to Increase Your Authority with Evergreen Content

    A great majority of the blog content you read, you never read again. When was the last time you went back and soaked in the glory of this article about Craft-Toberfest? What is “Craft-Toberfest” anyhow? Does anyone care? Ok I confess, the Craft-Toberfest piece is mine. It might not be the best example of a disposable post. Someone could come back to it next October.

    Jeffbullas's Blogin Content How To's- 17 readers -