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There’s a reason why Nascar is the number one spectator sport, and there’s a reason why people go to concerts. We love the experience. The physical impact. Emotion and excitement. That’s what experiential marketing’s all about. It’s sexy. But how does experiential marketing actually work? Experiential Learning Theory says that people learn from an experience through either ...
A great majority of the blog content you read, you never read again. When was the last time you went back and soaked in the glory of this article about Craft-Toberfest? What is “Craft-Toberfest” anyhow? Does anyone care? Ok I confess, the Craft-Toberfest piece is mine. It might not be the best example of a disposable post. Someone could come back to it next October.
Here’s the problem: As of February this year there were 2 million advertisers on Facebook alone. And, there are a bunch of ways for any advertiser to get the job done on a minimal budget. That means glut. Honestly, no one’s going to care about your social campaign unless it differentiates itself. No one’s going to see you unless your content fire is bright.