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Content that goes unshared is like a commercial that no one sees. It’s had time, money and energy invested into it. It’s even got an agenda; a product to push. But no one sees it. Therefore it might as well not exist. So how do you ensure your content doesn’t sink into the depths of obscurity? How do you find the magic formula to achieve social shares and referral traffic? W ...
Are you skeptical about small business social media? When you’re the owner or manager of a small business, it seems like there are at least a million things to think about. Why does social media have to be one of them? And how is it even possible to include social media marketing in your day-to-day routine? The other demands of business are so pressing.
An effective e-commerce site is like a well-written novel. Every word, every element is integral to the reader’s journey. Each page of each chapter leads you to the endpoint, the resolution of the problem, at which point you walk away satisfied. If you include words and pages that don’t belong, you risk losing your audience. They leave out of boredom, confusion, or both.
There’s a reason why Nascar is the number one spectator sport, and there’s a reason why people go to concerts. We love the experience. The physical impact. Emotion and excitement. That’s what experiential marketing’s all about. It’s sexy. But how does experiential marketing actually work? Experiential Learning Theory says that people learn from an experience through either ...
A great majority of the blog content you read, you never read again. When was the last time you went back and soaked in the glory of this article about Craft-Toberfest? What is “Craft-Toberfest” anyhow? Does anyone care? Ok I confess, the Craft-Toberfest piece is mine. It might not be the best example of a disposable post. Someone could come back to it next October.
Here’s the problem: As of February this year there were 2 million advertisers on Facebook alone. And, there are a bunch of ways for any advertiser to get the job done on a minimal budget. That means glut. Honestly, no one’s going to care about your social campaign unless it differentiates itself. No one’s going to see you unless your content fire is bright.