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As a web designer, your primary focus is on acquiring new clients and delivering a first class website. If you can do both of those things, you’re able to have a moderate amount of success. However, most designers don’t realize that they leave a ton of money on the table. The game doesn’t stop when the new site goes live. In fact, it’s just getting started.
Digital agencies come in many forms. There are creative agencies, marketing agencies, design agencies, and dozens of hybrid forms. You know about agencies. Maybe you work for one. Maybe you want to start one. Maybe you own one. And maybe you can relate to this common problem. Every agency I know wants to attract and retain more clients for their organization.
Competition. It’s everywhere. In business, there are winners, and there are most certainly losers. Some businesses fail. Others flourish. My guess is that you want to be among the winners. But to win at the game of business, you must develop a certain set of skills. You must educate yourself on a wide array of topics.
If you do online marketing for local businesses, you’re familiar with the unique challenges that come with local SEO versus non-geospecific SEO campaigns. Here’s the point of this article in a single sentence: I explain how you can boost the local SEO for any client. Local SEO is much more nuanced than traditional SEO. Frankly, I think it’s more challenging.
I’ll be the first one to admit it: “SEO Audit” sounds brain-numbingly boring. Audits are the whole reason that people make jokes about accountants and IRS employees. And here you are reading an article on creating an SEO audit. Let me just say it: An SEO audit is anything but boring. Sure, you might have to dive into some of the tech geekery of SEO, but the results that yo ...
Here’s the situation. You’re sitting in front of your computer, scrolling through dozens of applications for the professional SEO position you posted. Your eyes glaze as you view yet another resume, another cover letter, another “detailed oriented and results-driven” candidate. You’re faced with a medley of nagging questions: How do I hire the best SEO without hesit ...
John Rampton interviews ...