daniel threlfall

  • The Five Minute Guide to Installing Google Tag Manager

    Marketing campaigns live and die by data. One of the recent campaigns I was managing drove me to open up my analytics report every hour. (Holiday season, anyone?) Data can be numbing, but it’s also necessary. Without data, there’s no way to easily determine the health of a campaign. As a marketer, the mor ...

    The Daily Eggin Google- 28 readers -
  • Let’s All Just Calm Down About Duplicate Content. Here’s Why.

    As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath of Google and catch a penalty for duplicate content. I’ve worked as a consultant and an employee for SEO agencies and digital marketing firms. Every so often, I’d have a conver ...

    The Daily Eggin Content- 30 readers -
  • Why is Apple’s Marketing Just So Darn Good?

    Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. They don’t try to compete on price, and they don’t have to. Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. Apple’s marketing is s ...

    The Daily Egg- 32 readers -
  • Do Those Magical “Power Words” Really Work to Improve Conversion Rates?

    Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s conscious objections, directly influence their subconscious minds, and instantly boost your conversion rates? Just imagine if all that it took to see amazing results in your clickthrough, opt-in, and sale ...

    The Daily Egg- 44 readers -
  • How to Write a Case Study That’ll Make People Love Your Business

    Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story? Despite that, case studies have their place as a top-performing addi ...

    The Daily Eggin How To's- 36 readers -
  • 8 Reasons Why I Analyze a Site’s Source Code (I’m Not Even a Developer)

    Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites all the time. When I’m in marketing analysis mode, one of the first things I’ll do when I hit a client’s site is hit option + command + u on my Macbook’s keyboard. Ins ...

    The Daily Egg- 34 readers -
  • The Web Designer’s Handbook to Selling SEO

    As a web designer, your primary focus is on acquiring new clients and delivering a first class website. If you can do both of those things, you’re able to have a moderate amount of success. However, most designers don’t realize that they leave a ton of money on the table. The game doesn’t stop when the new site goes live. In fact, it’s just getting started.

    UpCity Daily Tipsin SEO- 33 readers -
  • Why Every Agency Owner Needs to Develop a Personal Online Brand

    Digital agencies come in many forms. There are creative agencies, marketing agencies, design agencies, and dozens of hybrid forms. You know about agencies. Maybe you work for one. Maybe you want to start one. Maybe you own one. And maybe you can relate to this common problem. Every agency I know wants to attract and retain more clients for their organization.

    UpCity Daily Tips- 31 readers -
  • A Proven System for Identifying Your Top 5 Competitors

    Competition. It’s everywhere. In business, there are winners, and there are most certainly losers. Some businesses fail. Others flourish. My guess is that you want to be among the winners. But to win at the game of business, you must develop a certain set of skills. You must educate yourself on a wide array of topics.

    UpCity Daily Tips- 12 readers -
  • 27 Local SEO Tactics for Completely Dominating Your Local Market

    If you do online marketing for local businesses, you’re familiar with the unique challenges that come with local SEO versus non-geospecific SEO campaigns. Here’s the point of this article in a single sentence: I explain how you can boost the local SEO for any client. Local SEO is much more nuanced than traditional SEO. Frankly, I think it’s more challenging.

    UpCity Daily Tipsin SEO- 17 readers -
  • The Ultimate Guide to Developing an Actionable SEO Audit

    I’ll be the first one to admit it: “SEO Audit” sounds brain-numbingly boring. Audits are the whole reason that people make jokes about accountants and IRS employees. And here you are reading an article on creating an SEO audit. Let me just say it: An SEO audit is anything but boring. Sure, you might have to dive into some of the tech geekery of SEO, but the results that yo ...

    UpCity Daily Tipsin SEO- 26 readers -
  • The Comprehensive Guide to Hiring a Professional SEO

    Here’s the situation. You’re sitting in front of your computer, scrolling through dozens of applications for the professional SEO position you posted. Your eyes glaze as you view yet another resume, another cover letter, another “detailed oriented and results-driven” candidate. You’re faced with a medley of nagging questions: How do I hire the best SEO without hesit ...

    UpCity Daily Tipsin Affiliate Social Paid Search SEO- 21 readers -