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Social media trends are hard to predict. You never know which social platforms will take off in a big way, which won’t, or what changes popular networks will make in the months ahead. One of the biggest trends we’ve seen in the past year is the importance of visual content. In 2014, visual-centric social media platforms like Pinterest and Instagram continued to see their user ...
We understand that your time is both precious and limited as a small business owner, and any tips that save you time can go a long way. The value of adding an extra hour to a small business owner’s day is $273! Tweet it. Social media is a time consuming part of most business’s online marketing efforts, and is often the first to get cut from a marketing to-do list.
If you run a nonprofit, you know how important the next few months will be. The giving season has already begun, and with big days like #GivingTuesday right around the corner, it’s the perfect time to review your end-of-year fundraising plans and make sure you’re set up for success. To help you get ready, we reached out to people who specialize in helping nonprofits succeed to g ...
Keeping up with Twitter’s high volume of tweets can become overwhelming pretty quickly. One simple way to make your Twitter experience more manageable and efficient is to use Twitter Lists. A Twitter list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others.
You may not remember it but when you originally set up a Facebook Page for your business, you were asked to select one of six Page categories that best fit your particular business. Eager to get your Page up and running, you may have rushed through these first steps unaware of the importance of choosing the most appropriate type of Page.
There are many unique features that differentiate Google+ from other social media networks. One of the lesser known features is Google+’s content formatting options. For example, on Google+ you have the ability to bold, italicize, and even strikethrough text. You can make these changes by adding one of these symbols to the beginning and end of text you’d like to change: aster ...
Social media is playing a bigger role in consumer shopping habits than ever before. One recent survey found that social media will influence half of all holiday sales in 2014. If you are looking to use social media to increase your holiday sales this year, Pinterest is a great place to start. Why Pinterest? Pinterest users approach the site with more of a shopping mentality t ...
As the weather gets cooler, the days get shorter, and anticipation of the holidays starts to loom, you may be thinking of ways to get ahead before the new season sets in. When it comes to your marketing content, there are simple steps you can take now to drive results in the fall and set yourself up for success in the months ahead.
In just a few short years, Instagram has grown from an app with a loyal following, to one of the fastest growing social networks in the world. Today, Instagram has more than 200 million active users. And those users have shared more than 20 billion photos! There are several benefits of using Instagram for your business, but my favorite reason is simply that it’s easy and fun to use.
For many small business owners, summer is the busiest time of year. For others, the slower summer months provide an opportunity to relax and catch up before the busy season comes back around. Regardless of what time of year it is for your business, coming up with content ideas is a marketing challenge that’s hard to avoid.
As social media community manager at Constant Contact, I use various social media channels on a daily basis. Over the years, I’ve built up a wealth of little tricks that can be used by any business owner. These social media tricks are not complicated and can help you enhance your business’s social media presence, improve your engagement rate, and help you reach new customers.